ShawnHessinger commented on the following stories on BizSugar
Buy-Local Movement Sweeping America
"I think the buy local movement is an interesting phenomenon coming as it does in conjunction or on the heels, depending on your analysis, of the emerging global economy. Both models create obvious benefits including to small business.(The global economy is not just about WalMart, and, in fact, such mega retailers and chains may be a very small part of an emerging new economic structure.) The key for small businesses is to understand that the buy local movement is not a movement back toward tradition but into a new future. Unique products, services and ideas remain critical or small businesses run the risk of simply relying on a few well meaning customers who will soon tire of paying higher prices for the exact same experience available at larger retailers. "B2B - Skip the Social Media Marketing
"This is the same comment I left on the blog proper but it's being held for approval so I'll repeat it here: I'm in the social media business. All of my clients are too. I've gotten all of my clients that way. So far NO paying client from face to face because they're all over the world. I buy more and more online including B2B services and so does everyone else I know. I find most Websites through links from blogs or social media not direct search. That's because search is being guided by social media, especially the blogosphere. At least the Luddites had a clue that they were being replaced."5 Types of Blog Content That Encourage People to Link Back to You
"Thanks for the post. Left a comment on your blog and will repeat the salient points here. I'd agree with your suggestions and add: 1. Outbound links to other sites with trackbacks allowing visitors and bloggers to follow the link back to you 2. Doing interviews including with other bloggers who will then often promote the interview to their readers increasing your audience. Both techniques have been quite successful for me but are, of course, more difficult than they sound. Thanks to bloggers Darren Rowse and Yaro Starak for these ideas which they've been promoting for a while."“Twitter Hype Punctured By Study” - Tweet All About It
"Two obvious takeaways here: 1. To answer Mr. Heil's question, no, the idea that visitors are using an online tool for something other than the purpose for which it was intended is not a problem. Only people completely ignoring the tool would be a problem. This is an idea often expressed by startup guru Guy Kawasaki, but when you think about it, history bears it out. 2. If the study is true (one wonders how researchers could find most people only "tweet" once in a lifetime when presumably the people they are talking about aren't dead yet)it suggests the medium might be far more useful for simple broadcast. Given the popularity of "passive" use, such a tool could be quite lucrative if access to such large audiences could be monetized."Bilingual Social Networking: How to Interact in More than One Language
"My company does professional blogging and social media (in English only at this point since we don't yet have the staff for effective bilingual services) but it's definitely something to think about. Really I think it's less of an issue of alienating parts of your audience than a question of targeting your message. One of our big issues is that, while we could hire additional bloggers to serve clients in other languages, we would need to pick an audience to market to first and spend money on the talent needed to reach them before we could even hope to get clients in those markets."Subscribe
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The Optimistic Marketer's Guide to Recession Success
"This is probably a good guide even for booming economies. A wise idea would be for entrepreneurs to remember these tips even when existing markets seem endless so that they are always prepared to evolve. "