ShawnHessinger commented on the following stories on BizSugar
This is the same comment I left on the blog proper but it's being held for approval so I'll repeat it here: I'm in the social media business. All of my clients are too. I've gotten all of my clients that way. So far NO paying client from face to face because they're all over the world. I buy more and more online including B2B services and so does everyone else I know. I find most Websites through links from blogs or social media not direct search. That's because search is being guided by social media, especially the blogosphere. At least the Luddites had a clue that they were being replaced."
Thanks for the post. Left a comment on your blog and will repeat the salient points here. I'd agree with your suggestions and add: 1. Outbound links to other sites with trackbacks allowing visitors and bloggers to follow the link back to you 2. Doing interviews including with other bloggers who will then often promote the interview to their readers increasing your audience. Both techniques have been quite successful for me but are, of course, more difficult than they sound. Thanks to bloggers Darren Rowse and Yaro Starak for these ideas which they've been promoting for a while."
Two obvious takeaways here: 1. To answer Mr. Heil's question, no, the idea that visitors are using an online tool for something other than the purpose for which it was intended is not a problem. Only people completely ignoring the tool would be a problem. This is an idea often expressed by startup guru Guy Kawasaki, but when you think about it, history bears it out. 2. If the study is true (one wonders how researchers could find most people only "tweet" once in a lifetime when presumably the people they are talking about aren't dead yet)it suggests the medium might be far more useful for simple broadcast. Given the popularity of "passive" use, such a tool could be quite lucrative if access to such large audiences could be monetized."
My company does professional blogging and social media (in English only at this point since we don't yet have the staff for effective bilingual services) but it's definitely something to think about. Really I think it's less of an issue of alienating parts of your audience than a question of targeting your message. One of our big issues is that, while we could hire additional bloggers to serve clients in other languages, we would need to pick an audience to market to first and spend money on the talent needed to reach them before we could even hope to get clients in those markets."
I think marketing can be practiced but probably a better idea is to stay engaged with customers. Something that's implied here (in the point on calling up a customer to ask them what they like or dislike about your service, for instance) is that by talking to potential customers constantly, you can better feel out their needs."
Hi stillwagon428. A very impressive list including some I have to admit I don't really know enough about and will have to check out. My own experience, however, is that the ones I'm aware of and use bring varying degrees of success depending on the type of business you are running. For example, I have found LinkedIn much more helpful than Facebook since much of my business relates to other businesses. At least three are missing here, too: 1. Squidoo, though it's rules against overtly promotional sites may effect how some marketers now use it. 2. MySpace, more valuable for communicating with non-business customers and building a fan base than most people realize. 3. Flickr, loading photos related to your business or simply using Creative Commons photos on your site WILL DRAW TRAFFIC."
There's a lot to be said for this list, but frankly with so many people loosing their full-time employment over the past few months there may come a day when you have little choice but to take your freelance full-time. In fact, nothing so focuses your energy and ability like the need to survive. If you're agonizing over whether to leave your full-time gig or not remember they're not as secure as they used to be!"
Shane, These are actually really good points. Better than you sometimes hear in your run of the mill marketing advice. I think figuring out whether you can actually do anything for the person who is trying to buy from you is so elemental but inexplicably missing from so much sales thinking these days. So much energy is spent on pushing products that I think marketers often lose sight of whether what they are selling actually has value...or worse yet just don't care. I tell perspective customers I do not want to talk them into taking a service they don't need. I'd rather listen to them and see whether I can help then talk at them just to make a sale."