ShawnHessinger commented on the following stories on BizSugar
The Value of Getting Book Reviews on Twitter
"Hi Angela, I think a Twitter mention might actually be better in some cases. How many times have you heard about something in a brief conversation with friends and later tried to find a review or more about it? The longer review might eventually sell you on buying, but let's face it. Without hearing about it first, would you have even looked for a review much less searched for that item on Amazon?"Antitrust Inquiry into Google - Is Google the New Bad Boy?
"I guess the question is whether other companies could do something similar and offer similar libraries on line. Google, as a search engine, reserves the right to cache large amounts of copyrighted material as a function of their fundamental service, however, it is generally understood that content providers give their tacit approval by placing their materials on line and allowing Google to index them. In this case, Google scanned the material in essentially creating a digital derivative from the print original. Could other companies do the same? If so, how is this a problem?"Small Businesses and Health-Care Reform
"Though certainly small business could use an equal playing field when it comes to health insurance, it's hard to understand how mandated insurance provided by employers will necessarily help reduce their costs. It's also hard to understand how it would change the advantage large companies have by purchasing their insurance in bulk. More must be done to help small businesses and individuals to cooperate on insurance purchasing to lower overall rates."In the Shadow of Giants: Small Company Advantages
"Common among all these examples is that all these companies have found something the giant ISN'T doing. So, we're not talking about companies that are second best but rather companies that are exploiting a niche...and those niches can grow. Starbucks started as a few small coffee shops and there are better and even more interesting roasters in the shadow of Green Mountain today."Why a Startup Business is Like a Puppy
"On the other hand, many of these points can be used to talk yourself out of starting a business. In the end, the question is do you want to start a business or not? If you like the idea of starting a business but that's as far as it goes then some of these questions may be a good way to make your final decision. If you do want to start your own business, however, don't let any of these things get in your way. I also disagree with the idea that it takes money to start a business. Mine took time but almost no money and is now beginning to pay off...with almost zero investment!"How to Decide to Quit the Day Job to Start a Business
"Some good ideas about assessing whether you are ready for leaving full time employment for entrepreneurship. Of course, two very timely factors in today's uncertain economy are: 1. If you leave full-time work and discover entrepreneurship isn't for you, will you have a job to go back to? 2. On the other side of the equation, is any job truly safe and secure today? How great a risk are you really taking by stepping out on your own?"Internet Marketing: A Good Investment During an Economic Slowdown
"I know it's probably a bias on my part, but quite frankly I can't figure out why any business wouldn't take advantage of Internet marketing. Whether blogs or social networks like MySpace,Facebook and if your company markets business to business LinkedIn. Let's not forget promotion opportunities on YouTube. Even professional services are tiny in cost by comparison with traditional media. And, of course, much of it is free."PR Checklist for Media Relations - How to get your Story in the News
"Can't believe I'm saying this with 18 years in the newspaper business but press coverage may not be as important as it used to be...unless it's local press. Remember there are many new ways to get your message out. Don't neglect any new marketing options"Subscribe
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Communicating Values: Show, don't Tell
"In addition to showing people how great your product or service is, this philosophy may also sometimes require you to tell customers what you don't/can't do. I sometimes tell customers I'm not much of a hard seller. I can tell you what my service can do for you. If it's not what you need, I'm not going to try to convince you to take it anyway."