ShawnHessinger commented on the following stories on BizSugar
Tropicana blunder shows importance of brand consistency
"Hi, Thanks for the comment. I think the idea isn't so much that businesses should be afraid to change, but that they should avoid changing for change sake. In this case, I'd argue packaging added little or no value to the product. Like an advertising slogan, it's an attempt to communicate the idea that something is different when, in fact, nothing is. Customers are sophisticated enough to get this subtle often unintended message. They're happy with a classic unless you've got a genuinely better idea. "4 Things People Should Find When They Google Your Name
"Easier said than done, especially if you've had numerous jobs and past lives that intersect with the Internet. There are many people online selling reputation management and this is certainly something to think about, but with search engines constantly focusing on fresh content, I think it's best not to dwell on that embarrassing first WordPress site you've since lost the password to and can't take down...unless it's REALLY embarrassing, of course! "Communicating Values: Show, don't Tell
"In addition to showing people how great your product or service is, this philosophy may also sometimes require you to tell customers what you don't/can't do. I sometimes tell customers I'm not much of a hard seller. I can tell you what my service can do for you. If it's not what you need, I'm not going to try to convince you to take it anyway."The Value of Getting Book Reviews on Twitter
"Hi Angela, I think a Twitter mention might actually be better in some cases. How many times have you heard about something in a brief conversation with friends and later tried to find a review or more about it? The longer review might eventually sell you on buying, but let's face it. Without hearing about it first, would you have even looked for a review much less searched for that item on Amazon?"Antitrust Inquiry into Google - Is Google the New Bad Boy?
"I guess the question is whether other companies could do something similar and offer similar libraries on line. Google, as a search engine, reserves the right to cache large amounts of copyrighted material as a function of their fundamental service, however, it is generally understood that content providers give their tacit approval by placing their materials on line and allowing Google to index them. In this case, Google scanned the material in essentially creating a digital derivative from the print original. Could other companies do the same? If so, how is this a problem?"Small Businesses and Health-Care Reform
"Though certainly small business could use an equal playing field when it comes to health insurance, it's hard to understand how mandated insurance provided by employers will necessarily help reduce their costs. It's also hard to understand how it would change the advantage large companies have by purchasing their insurance in bulk. More must be done to help small businesses and individuals to cooperate on insurance purchasing to lower overall rates."Subscribe
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The True Cost of a Value Meal
"An interesting consideration for marketers and entrepreneurs selling just about anything these days. Still, it makes me wonder if part of the problem is one of business model. Fast food was created and originally marketed under the notion that it was not only fast but cheap. This suggests a business model based on volume. But over the years, these large companies have also tried to create a sort of niche higher end product line, in part because of criticisms based on quality, in part due to competition from every other niche market out there. In the end, superimposing one model over the other may be a losing strategy."