ShawnHessinger commented on the following stories on BizSugar
A Closer Look At Paper.li; Plus An Inside Look Video On How It Works!
"Great overview, Jason, of a very interesting tool. I think the video was the simplest explanation I've seen yet of how Paper.li works. Interesting that you chose to use David's example of a DJ since obviously the closest analogy, a newspaper, is already part of Paper.li's brand. Paper.li is just another example of why brand and strategy are more important than the tools you use. Combining all of these tools (including YouTube, Facebook, Twitter, blogs etc.) really creates in effect a mini media company (think Disney or Fox to give two very different examples) where many tools are used but the central theme is a single brand and message. "A Quiet Go-Live
"Guys, I think a "quiet go-live" is highly underrated especially since everyone always seems t want to make those huge announcements. I think the great thing here is going through the check list to see what's been learned along the way. This is a great post for anybody working a startup who wants to get a feel of the slow roll out. Thanks for providing it. Wonder if they'll be more detail at some point in the future to give everyone insight into how this kind of process works."All Things in Moderation: Attributes of Effective Social Media Moderators
"Yoni, Great points and good luck in your new gig! I think the most important ideas here for me are probably #5 and #7, but they can be summed up by saying that everything a moderator does should be done to promote community. This means no ulterior motives beyond making the community a better place and a source of the best information possible for all members, but it also means working hard to make sure that every member gets a voice. As you observe, there can be other motives for individual members to become involved in social media sites including greater exposure for their work and potentially more clients or customers for their businesses. But these motives must be subservient to the needs of the entire community and making sure this is the case is the job of every moderator. This can mean making some tough decisions. Members come to a community for many different reasons: some to share information they have found helpful or posts they have created, some to comment or vote on the submissions they find most beneficial, still others to network and find business owners with whom they may share common goals and with whom new partnerships can flourish. It is important for moderators to avoid prejudice when considering the many ways in which members may decide to participate and share (other than to discourage contributions which only serve to ruin the experience for everyone else.) But to restate, community is what is MOST important and maintaining and nurturing that community should be the top goal of every social media moderator. "Subscribe
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Pick the Right Investor Type for Your Startup
"Deciding on the amount of money your actually need for your startup and the amount of return to be expected are both really important, Martin. Since there are some investors you will not even want to approach depending on the amounts involved. To do this, I think you need to be very realistic about expectations. If creating your product or service is cheap but reaching a large enough market isn't this is a completely different issue than having a product or service that is expensive to produce or requires a lot of development. I think the big problems usually are overestimating the market (or maybe just overestimating the immediate market) and not being intelligent enough about how to do things inexpensively and avoid waste. Not every problem is solved by volume."