ShawnHessinger commented on the following stories on BizSugar
How To: Say no
"Zack, A good list to start with from my perspective as a guy who's probably made the majority of these mistakes at some point along the way. What I think all this talk of personal brand must be tempered with is the importance of always being curious and of necessary experimentation and failure in the learning process. I tend to take a very existential view towards branding with the idea that you should see branding as something you are doing as you chart your interests and passions rather than something you decide on ahead of time and then later classify every opportunity as either fitting into your preconceived brand positioning or not. A better and simpler question to ask yourself when faced with an opportunity might be, do I really want to do this? If the answer is yes, start looking for ways in which other commitments that are in the way but may hold less appeal can be juggled to make taking advantage of the new opportunity a reality. "I Am In Sales, So Why Should I Have My Own Blog? 15 Reasons – Todd Youngblood's "SPE" Blog
"Todd, As a passionate evangelist for blogging, and for most of its social media descendants, I agree wholeheartedly with your evaluation of blogging, not just as a branding or marketing tool, but as a sales tool as well. Is it critical for bringing in new customers and cementing relationships with existing ones? You bet. And for all the reasons you mention. In fact, if it's OK with you, when someone asks me next time about the importance of blogging, I may just send them a link to this article too."5 Sins You Should Avoid When You Are On Contract Matters With Your Client
"Samuel, What's probably most interesting about this is that it's also a good way of evaluating potential and existing clients. It's always best for an entrepreneur to evaluate business relationships in two directions. There are problem clients out there! When building a business, any client seems like a good one. But many issues may cause a deterioration in the relationship. Your points are all 100 percent valid. But remember, they should all pertain to your client as well. Be sure to always evaluate both your conduct and that of your client when considering whether the relationship benefits not only their business but yours."Preparing for Entrepreneurship – 3 Educational Programs that Help Teens Get into Business
"I'm hoping this link gets a lot of votes. There should be a lot more programs like this. Share the post with everyone you know. I don't necessarily think entrepreneurs must get training or a special education, but it's nice to see some thought about encouraging young people to get into entrepreneurship the same way they'd be encouraged to take some sort of job."11 Ways To Suck At Networking! — Paul Castain's Sales Playbook
"Great advice for how not to do it. It's painful too, because we've all done at least one or more of these things from time to time though maybe not to the extremes described. I think there are counterparts to most of these behaviors in online social networking too if you take the time to think about it. I also love the photo! :)"5 Social Media Lessons Marketers Can Learn From The Blair Witch Project
"Great to see observations coming from less than traditional sources...because that's where marketers can learn best to think outside the box...way, way, way outside the box. Still, this post functions as more than just a blueprint. It's an invitation to set your imagination free!"Subscribe
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Is Social Media Really Anti-Social?
"A good thing to keep in mind, Dave, but sometimes I think we fret about these things a bit too much. Every generation confronts social and technological change from the standpoint of how new approaches compare with the old. But that, to me, seems a bit backward. Certainly, picking up the phone provides a different experience than Tweeting and face-to-face a different experience then either of the other two. Yet both of these technologies offer an enhancement on the "purer" face to face encounter that could otherwise not be accomplished. (It's hard to imagine networking with a global customer or supplier base through a face to face mixer at the local chamber of commerce.) Better to focus on the best uses of the tools at hand then focus on how they differ from the "good old days." Hey, if, in a global economy, you could get the same level of business out of a visit to the local chamber, you probably wouldn't be Twittering, now would you? "