ShawnHessinger commented on the following stories on BizSugar
Want Your Business to Succeed Online? Then Learn How to Write!
"Chantielle, This post is definitely on the money. Writing has always been important to express your ideas in business,but it may be even more important these days when a clever bog can become the basis for a whole business, brand or perhaps even movement. The gatekeepers are out of the way. You can now access your audience or customers directly, if you can grab their attention and communicate with them in a way they can understand. "Dramatically Improve Your Writing to Captivate Your Readers
"Rick, Great advice on writing. But also a great article on the importance of good writing when it comes to getting your point across. This applies to business or just about any other human endeavor, really. Revolutions, worldwide movements and even religions have been launched with great writing as their primary spark. Why not your small business?"Sometimes What You THINK Just Doesn’t Matter
"Alastair, Great post. I sometimes think we've suddenly discovered the idea of testing with the coming of the Internet, but, of course, testing ideas, especially "expert" advice, conventional wisdom and prejudice, have always been part of entrepreneurship...and any kind of innovation. I love to hear people say, "But we've never done it that way before." It's the most honest explanation of why innovation hasn't happened instead of dressing it up with some anecdote about how something bad happened once when you deviated from the accepted procedure. Never tried it that way before? Great. Let's test it. We'll know soon enough if this is, in fact, a bad idea or an unexploited opportunity. "Ten Business Law Tips for Startups
"Mariane, Great post with some important suggestions, some you don't ordinarily run across. I think it's really easy for perspective small business owners and entrepreneurs to get petrified with the "what ifs..." In the end, you can only do your best when setting up a business, but keeping possible pitfalls in mind is always a good idea."How to find customers - using pubic relations to cast a net
"Matt, What a great example of viral marketing to reach a niche audience and some tools that could be added to this mix could include a regular blog on vinyl and perhaps video marketing on YouTube which is gaining ever greater reach. I like what you mentioned about success measurement because this is where a lot of people miss the boat completely when it comes to online marketing. They will spend millions on traditional marketing with no greater proven measure of success but will want some kind of guarantee or metric for sales return in the case of something as low cost as social media. Look at the engagement of people following your social media channels or picking up and linking to your releases and you will quickly be able to see whether your message is getting out or not. If you begin to be contacted by clients who could not have known about you any other way or tell you read about you online on so-and-so's blog, you'll know it's working. "The Craziest Laws, State-by-State
"Love this list, Anita. This is hardly a partisan issue. Small businesses in particular need to be worried about crazy legislation that needlessly puts roadblocks in the way of starting and operating a business. Governments prattle on and on about how small businesses are the engine of economic recovery then draw up regulations on everything imaginable to make things impossible for entrepreneurs. Instead of worrying about how to help small business and citizens in general, they should focus on how to get out of the way."Support BizSugar.com for Best Social Media Service for Small Business
"Hi Heidi, Thanks for the support. Not sure what kind of politics you're talking about. If you'd like to chat about any concerns via e-mail please feel free to drop me a line. Seriously, Heidi, I'd like to resolve any misconceptions you may have. [email protected] "Business Opportunities Aren't Franchise Opportunities
"Joel, Have to admit when I first read the title, I was thinking you were going to be writing something about how ordinary business opportunities used by an entrepreneur to start his/her own business differ from a franchise opportunity with a track record. But after I started "picking up what" you were "putting down, here" I saw you were taking it in a whole different direction. As someone who's blogged a bit about MLMs as well, I have to say the overall operative idea here is that IF YOU ARE NOT CREATING VALUE, IT ISN'T A BUSINESS! There is also no sure thing or a machine that makes money by itself or (here's my favorite) "on autopilot." I'm sure you run into this in the franchise consulting business as well. No one is going to pay you money for no reason. No one will walk into your franchise just because it's there. No one will buy something that has no value. (Or at least they will get angry and report you once they discover it has no value.) Create something of value that others want. It really is that simple. Anything else is a pipe dream."Subscribe
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Facebook Marketing: The Ugly Truth About FanPages
"John, Yep. Have to agree here. There's no one solution for marketing your business. There's no button you can push that will make your business instantly accessible to the whole wide world. There are no shortcuts to good marketing and plain old hard work. FB and others are really valuable (like a hammer is valuable for driving a nail into a board.) But the hammer won't do all the work itself."