ShawnHessinger commented on the following stories on BizSugar
Let us know how it works out, Martin! It's a simple tool, but looks interesting depending on the application. Joshua Sophy, who did the article for us on Small Business Trends had no trouble at all using it and said it took only minutes to create a video...though it may take you a couple of tries to get it just right. "
Hi Martin, I agree. This is an interesting topic. Thinking about personality and how it relates to business is hugely important and I'm wondering why it isn't talked about more often. Too often you hear the advice to be yourself and be authentic when communicating in your business, but what does this really mean? It unrealistic to suggest that it means just blurting out whatever's on your mind, whether it's appropriate for your brand and customers or not."
Hi Ralli, Thanks for sharing this helpful little post! I think keeping tweets short is a really important suggestion. They give other users the opportunity to comment on posts when retweeting. I'm curious whether you have a favorite tip on this list, or another trick you often use to get better engagement?"
Hi Matthew, The part about picking a restaurant is interesting. It can be hard to tell the kind of employee you're hiring just by how they look on their resume. Maybe this technique is no less insightful. Still, I have to wonder what can really clue you in to whether a person will be a good fit for your team or not."
Hi Lori, I'd agree that for the most part a potential customer only wants to hear about how you will solve their problem. The only place I can see for deeper talk about the process of what you do or about your accomplishments might be in the area of credibility. How am I to have faith in you without some idea of your credentials? But how can business owners communicate this without coming off like a bore? "
Hi Martin, I think the new Twitter profiles certainly do open a lot of possibilities. The tricky part, perhaps, is if you have a variety of blogs or websites or brands you're involved with. How do you choose to brand your Twitter account? Or do you select a personal brand that can be used no matter what business you happen to be sharing about?"