Jkennedy commented on the following stories on BizSugar
Hello Ajajoya: I agree that, speaking in absolute terms, customers are not always right. However, I do think that businesses should treat them that way. Even if you know for a fact that the customer is wrong, you shouldn't let it show unless you're ready to fire them as a customer, in which case you should honestly say that. If you think the relationship can be salvaged, though, let them think they're right even if they're not. ;) Jerry"
Nice post, Skip. One of the Office stores (can't remember if it was Max or Depot) made a lame attempt at this by offering free wi-fi and the use of their display desks...would have helped if they'd instructed the employees on how to help customers access the wi-fi (I'm a fairly tech-savvy guy and I was completely baffled). The experience frustrated me so much, I shop Staples for office supplies now. The Moral? One of the most effective ways to make your customers comfortable is to have competent employees..."