Lyceum commented on the following stories on BizSugar
Metrics Spotlight: Matching Analytics Reporting to Content Marketing Strategy
"Pierre: I have to learn to how to use metrics in order to drive leads and generate sales. So far, I have used the farmer approach to content creation and building a marketing strategy (from the defense perspective). I think I have managed to build some kind of awareness and is starting to see the growth of my influential ideas and teachings. Thanks for sharing your take on Jay Baer's view in the Chief Content Officer magazine."Subscribe
Why You Really Need a Facebook Video Strategy
"I am all for video, but in the long run, I think that the audio format will be the dominant force, e.g., podcasting."