Swssem commented on the following stories on BizSugar
A Business, Branding and Marketing Lesson from Legendary Rockers ZZ Top! (The Power of a Business Beard!)
"Yoni, I love to hear stories of good marketing when it's not even intended as 'marketing' (at least I assume the beards were not conscious marketing). It says to me that the best marketing involves defining the 'essence' of who & what you are, and then finding a unique way to demonstrate that to your fans or audience. "Google Places: The Next SEO Marketing Tool?
"Hi Fiona, I agree about the growing importance of Google Places, especially as Google seems to be putting lots of attention in this area. But I always warn clients that this is not another website, and that Google owns the listing. Clients often say "why is stuff (reviews, even competitor listings) showing up on my Place Page when I didn't put it there?" It can be misleading. Thanks for the post!"How to Make Google Place Pages Work For You
"Duncan, You make some very good points. When one stops to think about the power Google has it can be very frightening, for sure. And Place Pages, I think, are particularly dicey. Google is scraping reviews, with, as you say, no verification of authenticity, and placing them on a page that many business owners don't even know is there, representing them online. At least they do now allow the verified business owner to respond to reviews -- which is a step in the right direction. Thanks for the comment."The Single Bigge$t Payday in the History of Business and Why It Depresses the Hell Out of Me as a Businessperson!
"Yoni, Yes, scary and depressing. The scary part is that people who earn outrageous salaries like Tyson seem to always have the attitude that they are entitled because, after all, they EARNED it (like the rest of us don't, right?)! Cindy"Subscribe
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"Glad it's useful, Yoni. Btw, the graphics come from a great screen-capture tool. If you don't know it already, check out Jing from TechSmith. I LOVE it. You can download it from here: http://www.techsmith.com/jing/ Cheers!"