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We've provided advice in the past about how to improve your video marketing efforts on YouTube and similar platforms for an SEO boost and broader reach. Now we're going to talk about what you should never do on YouTube – or any other video platform, for that matter. These are the mistakes that will Read More

In the high stakes world of B2B decision making, nothing helps to eliminate sales barriers and drive decision maker consensus quite like B2B customer success stories. Why? Customer success stories (aka customer testimonials) are the direct opposite of sales copy. Rather than tooting your own horn fo Read More

Recently, a 21 Handshake client asked us, “So, what does 21 Handshake do for PR?”

The client assumed that because our focus here is on digital marketing, we don’t really do PR. In the most traditional sense, the client was correct: we don’t have a team of seasoned PR specialists pitchi Read More

The impact of social signals on SEO has been a lively debate for years. In quick review: social signals are the activities found on social media posts, such as likes, comments, shares and emoticons. Those are obviously good news – it's a sign that people are interacting with your social post! But m Read More

YouTube isn't just a video source – it's also one of the most popular sites for gathering information and news, right behind stars like Facebook. If YouTube video content isn't part of your marketing strategy yet...well, that should probably change sooner rather than later.

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The team at 21 Handshake just got back from Digital Marketer’s Traffic and Conversion Summit and we're excited to share our biggest “a-ha!” moments with you. First up: getting rid of your marketing department… and your sales department. Yep, we mean it. They both have to go. Before you start to pan Read More

Yes, a lot of people still listen to the radio – some estimates have as many as 93% of U.S. listening to the radio at least once a week. But what does "radio" mean? Are we talking AM or FM? What about Satellite Radio? And let's not forget the rise of internet radio through sources like Pandora, Spo Read More

You've probably seen them at the top of search engine pages – those boxes that specifically answer data-oriented questions fast. If you want to ask Google, "What is inbound marketing?" you don't even have to look at site links, because that answer box up top will tell you.
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Instagram is currently in the process of reviewing it's new Instagram algorithm feature implemented last year. Instead of a "first come, first served" publishing route, Instagram will be positioning posts with a calculation that includes a number of different factors like activity, engagement, conte Read More

Traditional marketing focuses on “top of the funnel” activity. The mission for this type of marketing is simple: generate qualified leads who will convert into customers. Increasingly, however, companies are recognizing that’s simply not enough.

Today’s small businesses are beginning to recogni Read More