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Short-from videos are 2017’s must-do B2B marketing strategy. Marketing videos build brand awareness and drive conversions. Adding a video to a landing page can increase the conversion rate by as much as 80%, reports Vidyard. Videos are equally important for keeping your current user base engaged. H Read More

Did you know 79% of all marketing leads never convert into sales? The pressures of today’s highly competitive B2B market and longer decision-making process mean that most leads aren’t ready to convert immediately into a sale. These leads need to be carefully cultivated and nurtured. Content marketi Read More

Social Media emojis (also called emoticons, etc.) are growing increasingly common in social media newsfeeds. But does that mean that they're right for B2B companies? Or will they do more harm than good? We've got an FAQ to help you decide! Read More

How often should you post? It's the question everyone has to ask themselves when launching a social media campaign – and it's the question that you need to re-ask every couple of months. What posting frequency will get you the most results these days?

The key is understanding that B2B social med Read More