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We’ve been discussing the interesting rise of chatbots as a sales tool, and how chatbots currently have around 10x better open/interaction rates than email. This has led to some pointed questions, such as, "So what types of communication are better through a chatbot than email? If my business wants Read More

The motivation behind content used to be a little like a television in a waiting room: not what you came for, but rather something to pass the time. The evolution of search engines flipped that script entirely, creating a scenario where that waiting room was unlikely to even be found without that "t Read More

The goal of a carousel perspective is to tell a better story, to draw viewers more deeply into the experience. That's good news for brands! It means you can layer your posts with a series of pictures that gives far more information about an activity, site, product, project, etc. A single image can Read More

We mentioned the"social signal funnel" in past articles to talk about how people respond to social media content, and we'd like to discuss specifically what we mean. This funnel is a way of thinking about social media marketing that may prove very useful when structuring and publishing your content Read More

Chatbots, are new, exciting, and have excellent participation rates compared to older channels! We've discussed the why quite a bit, but now we'd like to start talking more about the how. Let's say you're sold, and you want to include a chatbot in your latest work. Where do you begin?

The first Read More

Most business functions are fairly straightforward - an action is performed, such as discounting a product, and a result ensues: hopefully, in this case, a bump in sales that justified offering that discount. When it comes to marketing, however, that reliable result is no longer a guarantee. The re Read More

We've talked about chatbots and how much they cost before: These programs open up chat windows on sites and talked directly to customers. They have some handy AI (very advanced AI in some cases) that allows them to carry out real conversations with people at any time, and can be programmed to handle Read More

Is your business struggling to align “traditional” PR tactics like pitching reporters with digital PR best practices like engaging influencers and brand evangelists on social media? You’re not alone. Simply staying on top of digital marketing changes can be a huge challenge for SMBs, not to mention Read More

Facebook has recently launched two new features: Facebook stories at the top of your news feed and a feature in its messaging app called "Messenger Day." The company isn't even trying to hide the fact that these features are taken outright from successful apps like Snapchat, which focus primarily o Read More

Is traditional PR dead? For decades, public relations success was measured by your ability to pitch a reporter and secure earned media coverage on the TV, radio or in newspapers and magazines. Today, we read most of our news online through news websites, apps, and our social media feeds. Social medi Read More