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Evergreen content is now – thankfully – a part of most content portfolios: We all have those pieces that are designed to stick around in the years to come, talking about perennial issues that never get very old. The problem is that this content isn't always exciting. It doesn't cover the latest tre Read More

There might come a point in your business when social media starts to feel....tired. You've already shared the latest joke, the last big event, the newest "please pay attention" photo. You and your followers are tired of contests, blog links, and random platitudes. You're not sure that the content Read More

The transition from an outbound-based marketing world to an inbound one has progressed steadily in terms of tools and outward evidence in the last decade or so, but changing hearts and minds is always a little more uphill. Content ideation, for example, tends to be very insular if precautions aren't Read More

We've discussed molding your content to fit what your readers want, as opposed to what you think they may want, but what about headlines? These ultra-important handfuls of words are the difference between enthusiastic engagement and bounce-ridden obscurity, but they still persistently get the "after Read More

Social media is revolutionizing the way marketing is considered, crafted, and distributed as a whole by closing much of the wide gap between a message and its intended audience. Visuals, in particular, are working overtime to prove that whole "worth a thousand words" proverb for 2017 and beyond. Wi Read More

Google has thrown another wrench at ad agencies and content creators! And while it can be annoying when Google starts changing things, it also leads to some great discussion. So let's take a look at the latest announcement: Google is building its own ad blocker.

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We've covered the benefits of finding an Instagram influencer to work with: From Instagram takeovers to advice and references, an IG influencer is a great way to grow your Instagram audience and find better ROI on social media. But B2B companies run into a problem here – their social media world is Read More

I know what you're thinking - B2B marketing? On a major holiday? Why don't I just toss budget dollars into the copyroom shredder? Unlike B2C marketing, it's a reasonably safe bet to assume that your audience isn't going to be at their computers on July 4th, and likely to be on a shorter work schedul Read More

For those uninitiated, the Pareto Principle - also called the Pareto rule, or the 80/20 rule - refers to a unique concept in marketing: that 20% of your effort produces 80% of your results. The 20% can take the shape of engaged employees, original blog posts, product images, media, and so on - basi Read More

A few decades ago, it would have been nearly impossible to imagine the smartphones that are now such a huge part of our lives. We might have guessed that phones would become more advanced, perhaps, as well other consumer appliances like televisions, radios and cameras - but to combine those feature Read More