BizSugar.com › User › 21Handshake › Submitted

Today’s fragmented digital landscape makes it harder than ever for businesses to connect with the right customer at the right time, much less distribute the right information. As a result, many companies have developed a fragmented digital marketing strategy. Their short-term strategy produces quic Read More

There is a part of the SEO process that isn't discussed quite as much as the other aspects – the Googlebot, or how Google scans sites for information used in page ranking. And while we love to talk about the value of content (important!) and tags (also important!), it's good to remember that this b Read More

As a marketer, it’s only natural that you want to deliver instant results, too. A clever video that goes viral overnight. A Facebook campaign that quadruples your fan base in less than a day. A quick SEO tweak that takes your website to the top of Google’s search results. Wouldn’t it be great if yo Read More

Think with Google, a content research arm of the company, released a really interesting infographic-like breakdown of three basic goals for mobile marketing. Google loves mobile marketing, and since most people in the world spend more time online with phones than anything else, you need to have a mo Read More

When brands prepare to develop long-term evergreen content to help bring in organic traffic, they face a frequent problem: A lack of ideas. Because evergreen pieces need to be as unique and focused as possible, many companies look around and find that the obvious topics have already been covered. In Read More

Facebook videos! They get results, sometimes they engage even better than a great photo, and brands are highly encouraged to try them out – especially if you have some strong video concepts elsewhere that can be adapted to Facebook. There's only one significant catch: You only have a few seconds to Read More

Finding great Instagram content a few times is easy: Finding great Instagram content consistently, over the long term, can be very challenging. That's why we love to explore new ways of using Instagram and finding the best subjects for pics and video – to keep the interesting content coming.

But Read More

Yes, there are about 200 different Google ranking factors, and no, we don't expect you to have them all memorized. Many are encoded in SEO best practices as well – but the most influential factors tend to slowly shift over time as Google decides what's good or bad for its search engine. That's why Read More

In case you haven't been following the news lately, millennials are ruining everything. The much-maligned demographic born between 1980 and 2000 is, if you believe the hype, are single-handedly responsible for the downfall of everything from engagement rings to Applebees. To hear certain political f Read More

In the past year or so, if you searched for specific celebrities, sports teams, movies, landmarks or important organizations, your Google searches would do something interesting: They would include a social media post directly from that brand, at the top of the SERP where everyone could see it.

Read More