BizSugar.com › User › 21Handshake › Submitted

Here's some good news: When someone has commented or messaged on your social media, you've already won. You've reached the goal of social media engagement. That person is engaging – but now you need to see if you can bring them further down the sales funnel (or at least grow the brand). It's time f Read More

YouTube is not only a great repository for all the videos that you've been creating (hopefully), but also a way to win over new buyers in search of answers or information. In other words, like your website, your YouTube channel needs to present a great first impression.

Unfortunately, many brand Read More

Essentially, the meaning of quality content is more than simply solid writing; it's treating your content like a valuable - even irreplaceable - cog in your business machine. Six things to know when creating quality content. Read More

When it comes to using keywords in social media, most brands stick with a simple copy-and-paste strategy. Whatever keywords they are using on their websites, they stick a few of those onto social media and call it good.

That's better than no social keywords, but social networks are unique channe Read More

Local SEO is getting a lot of attention right now because of the growing power of local searches. We love local SEO because it's simple to implement and can have profound advantages for search visibility. However, some brands are getting a little too careless with their local SEO, and that can lead ... Read More

It's hard to talk about yourself, isn't it? You might be afraid you're not saying enough, or that the story you're telling is boring, or worse - that you're coming across like you're bragging. Introductions are basically throwing a handful of ideas at a new, unexamined wall and seeing what sticks - Read More

Geo targeting is a more advanced local SEO strategy: It focuses on finding out where prospects are making decisions around your city (typically on mobile devices), then targets content specifically for those locations. Geo-targeting allows you to pick specific places beyond your business address whe Read More

We have discussed topic clusters before as a method of organizing your website and choosing how to connect your pages with internal links. Basically, topic clusters are an extra-simple mind-mapping technique where you choose one important topic – your pillar – and then choose a cluster of lesser, r Read More

Google drives the vast majority of content creation - how the search engine giant responds to, indexes, and places various pieces of content steers the practice as a whole. Google is in turn driven by the individual searcher: you can bet if searchers are gravitating towards a content format, it wil Read More

We've discussed the perils of Instagram's shadowbans and the sort of practices that can lead to shadowbanning, but there are many ways to be bad at Instagram marketing. Let's take a look at the mistakes that may not get you banned, but can absolutely damage your brand if you aren't careful. Read More