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With visual marketing, apps like InstaRepost have blurred the line between flattery and outright theft, making it difficult for marketers to know when they're being current and when they're running afoul of repost etiquette. The answer is suprisingly simple - just ask! Getting direct permission fro Read More

Beginning in early 2017, the search engine giant has started "cracking down" on sites that lack an "Https://" in their url, damaging their search engine results page placement and highlighting the security shortfalls to a hyper-aware, tech-savvy audience of billions. Unfortunately, the path from a Read More

If your company were a person, how would it introduce itself at a party? No matter how many clients you have, how many skus you produce, or how long you've been in business, chances are that last question made you stop and think. It's easy to get caught up in the metrics of business and let your bra Read More

The word "shadowban" may sound a little ridiculous, but it's serious news for brands using Instagram to promote business and draw in more conversions. A shadowban occurs when an account or specific content is banned without any notification. On your end, you don't see anything that's different, but Read More

A little earlier this year, Google released the newest benchmarks for mobile page speed among businesses. The report showed us two things:

Mobile page speed is really, really important. Google gives it a ton of weight when grading and ranking mobile sites (and remember, Google' algorit Read More

Some days it's a challenge to keep up with all the latest Instagram changes, but here's an update that your marketing team may be particularly interested in, especially if you've been thinking about using time-sensitive or "ephemeral" apps like Snapchat to reach the younger buyers, but really don't Read More

Facebook is working hard to partner with other service providers and bring an updated version of the Messenger chat box to companies that are interested in using it to communicate with their customers. Instead of being peer-to-peer only, Messenger can now be used by customer reps to talk directly t Read More

An Instagram pod is a group of people that have banded together to improve their Instagram post visibility. These are informal organizations (think dedicated Facebook Groups or forums online) where members all follow each other on Instagram, and let each other know when they have new posts up. Then Read More

Frequently, marketing teams face the old question of social media ROI: "What is this really doing for the company, on the bottom line?" Much of our work with metrics and signals is meant to prove that social media marketing really does make a difference, especially when there is buy-in throughout t Read More

It’s human nature to want to know how you compare to everyone else. In the world of Facebook advertising, it’s absolutely critical that you benchmark your performance against your industry averages. That’s because averages across all industries can vary widely– and even a slight deviation from the Read More