BizSugar.com › User › 21Handshake › Submitted

You've probably seen website push notifications before. These are the requests that pop up on a variety of websites, asking if you want that site to send you messages in the future. The request typically comes with a "block" or "allow" option for visitors to choose. If they choose allow, you can se Read More

We have previously talked about the interesting effect of "dark social," or the social media activity that exists (i.e., eyeballs on your posts) that can't be measured by social signals or other metrics.

It's an interesting effect, and led to discussion about Facebook's dark posts...wh Read More

In this episode of Hops and Handshakes, we interview West Michigan Business entrepreneur Jeff DeLongchamp on his business success. Six key takeaways on how to keep early success going strong. Read More

There's currently a battle going on in the marketing world – and it's all about the emoji. Should brands use emojis? If they should, where should they use the emoji at? Is it okay to include them in email headers – even if you're a B2B business?

There are heated opinions on both the pro-emoji an Read More

Labor day is an important holiday, and one that usually means a day off from the office, but capturing its momentum can be challenging for B2B marketers. It's a day celebrating labor and effort by giving many individuals the day off from their jobs - and, unfortunately, that means work emails as we Read More

The Business Leader – Andrew Grashuis: While Andrew's family ran a successful brokerage for many years, Andrew wanted to improve the experience and bring his own ideas to the real estate world, moving away from a traditional model and towards a team-based home services organization. The result is t Read More

QDF was born as a term in 2011 when Google released a specific update called Query Deserves Freshness. This was part of Google's ongoing efforts to improve the quality of websites (along with cracking down on cheap, useless content).

Basically, QDF gave page ranking boosts to sites that had new Read More

We have noted before that today's small and mid-sized companies tend to have a reactive problem: When they post on social media, there tends to be only a little bit of proactive content (original posts and pictures, etc.) and a whole lot of reactive content – content made in response to questions, Read More

In B2B marketing, the biggest trap that companies fall into is the pursuit of the "One True Way" of developing their content and reaching their audience. Someone on the team - maybe even a leader - heard, read, or listened to something that sounded like a good idea and now wants to base your entire Read More

Google Analytics has long included a metric called "exit rate," which doesn't always get the attention that it deserves. When properly used, the exit rate can be even better at pinpointing website problems than studying your existing CTAs. Here's what it is and how it works. Read More