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7 common mistakes described here cost small business owners lot of money. Learn how to avoid them and save on marketing while improving your sales and profit. Read More

Effective interior and outdoor signage is essential to the branding efforts of almost any business. Tips provided here for better signs will increase your sales from existing customers as well as by attracting new ones. Read More

Apple has important lessons for small business owners who want to succeed and grow their business. This post explains what we can learn from their success. Read More

Great customer service leads to higher sales. By providing basic human touch to your customer service small business owners can grow their business significantly. Read More

Goodsie lets you create great looking online retail stores without computer programming knowledge at a minimal cost. Small businesses now can compete with larger rivals on equal footing. Read More

What is the best way to get rid of products that are not selling well? You can reduce the price to generate more demand. But there is a way better way to manage it. It is known as scarcity principle and it works by making customers believe that the item will not be available if they wait longer. Read More

Pricing is both art and science. Small business owners need to understand these factors that influence the pricing to maximize their profit. Read More

Domino's advertising in which they refuse customers to make changes to artisan pizza may work brilliantly. This post explains why you have to say NO to customers once in a while. Read More

Set of rules all small business owners must be aware of and follow to improve sales and profit with premium pricing. Read More

Small business owners can improve customer satisfaction and increase sales while at the same charging more. This post provides tips on how to achieve this seemingly counter-intuitive results. Read More