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Not only are millennials growing in importance, they are also responsible in large part for fueling the success of the biggest disruption factor to have affected the Hotel industry in decades – the sharing economy, in this case, personified by Airbnb. Read More

Hotel and Social Media trends in 2018 will be impacted by colorful experiences.

The human brain is designed in such a way that people automatically follow their emotions towards a rational decision.

Professional Advertisers has long understood the emotions has on people’s Read More

Hotels today have to consider how every reference point in the guest journey has the potential to impact the pillars of guest wellness: diet, exercise, sleep, air quality, light, temperature, and mental wellness. Read More

Hotels can color and feng shui to supercharge their Hotel Marketing. Protection, good luck, wisdom, and fertility are the main feng shui energies brought by the symbol of the elephant into any space, be it home or office.

Many Hotels also combine towel swans in combination with red to Read More

Airbnb has transformed travel and the travel experience. And this transformation has become a real challenge for many Hotels today. Airbnb, one of the biggest successes of the sharing economy, is now drawing more traffic than any other hotel brand or metasearch site. In Q1 2017, Airbnb drew 106.9 m Read More

nnovation is often also viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. This is accomplished through more effective products, processes, services, technologies, or business models that are readily available to the markets. Inn Read More

It is challenging to start as a Hospitality Entrepreneur. And the primary question I started out with was “Where Do I Begin?” Where to begin I started my business after I lost my mother. It was a rough period where I needed to do some activities that helped me clear my mind. I already was… Read More

Hospitality refers to the relationship between a guest and a host, wherein the host receives the guest with goodwill, including the reception and entertainment of guests, visitors, or strangers. Storytelling is the social and cultural activity of sharing stories, often with improvisation, theatrics Read More

Facebook is the perfect place for Hotels to connect with real people and build connections through photos, videos, and ads. Successful Hotels has leveraged the relationship they built on Facebook to drive real business results. Some Facebook stats Over 2.01 billion monthly active users 1.32 billion Read More

Social Media is an easy go-to for Hotel reviews and ratings. And reviews and ratings often have a different sentiment than traditional review websites. Reviews and ratings when shared through Social Media posts have a more positive sentiment. As much as 2/3 of Hotels guests that posted something on Read More