BizSugar.com › User › B2CMKTG › Submitted

While social media is the hottest topic in B2B marketing these days, we should not lose sight of why we are all here: to help our companies sell stuff. In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Customers decide when and how to engage with us in the buying journey. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment Read More

The journey towards a successful social media marketing campaign begins exactly the same as any marketing plan – defining your target audience and then setting specific objectives that can be measured. It is strongly recommended that you do not move forward without these two items clearly defined as they are essential to laying the groundwork for success. Read More