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So your small business has decided to make an investment in social media, but now what? If you aren’t familiar with the tools of the trade, it can be tricky to maximize that investment. Unlike traditional print marketing, social media lends itself to real-time conversation, but you have to know whe Read More

Content is king! How many times have you heard/read or even uttered that statement? Based on the fact that there are over 3.1 million search results for the phrase “content is king”, I am guessing the answer is more than once – I know I have. Bill Gates is credited with authoring the first “Conte Read More

Applying for a job is a challenge in a crowded employment marketplace and it can be tough and daunting task as you are often competing with many other candidates for that one spot. Applications flood in via email with resumes attached. The recruiter or company can receive hundreds of application Read More

A look at the 5 biggest myths when it comes to B2B Social Media Marketing based on a panel discussion at the quarterly Silicon Valley Enterprise Social Media Council. Read More

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism, 5 reasons why social media skeptics maybe right and Business s Read More

The learning curve on social media is still steep for most people, and in this blog, I have aggregated the answers to some of the most frequently asked questions.

Many of my consulting engagements start with the sentence “My team wants to have a Twitter handle” or “I need to increase the number Read More

Infographic and lessons for creating the "perfect" blog post. This is my first attempt at creating an infographic so please share your feedback. I hope that you find some value in it. Read More

With millions of individuals using social media everyday to create/share content and participate in real-time conversations it’s no wonder why marketers are drawn to social media. However, there is something about social media that causes marketers to ignore the basic marketing principles that the Read More

At a young age, the concept of the “buddy system” is introduced to us as a means of helping us through the early stages of education. Who can forget their “buddy” from kindergarten – together you learned the alphabet, how to tie your shoes and walked to the cafeteria side-by-side so that you would Read More

Check out these 44 tips to help you Get Real in identifying if your social media strategy could use some work. Some are geared for the social media “guru” offering services to clients others are for the traditional community manager or small business owner trying to make a go at it.

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