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If you’re doing any kind of Internet marketing you know the importance of fact gathering especially if you’re just starting out investing time, money and resource in social media. We’re now well into the “early majority” phase of social media, it’s time to take a look at some interesting data to ge Read More

Today I was interviewed by a journalist from a large national media publication for an upcoming story on social media. During the interview one of the questions he asked me was if I thought that it eventually becomes one big blur as more and more brands hop onto social media.

As I answered his Read More

Facebook announced plans to let advertisers use consumer check-ins or “likes” by retransmitting them to their friend’s pages as a “Sponsored Story” paid for by the advertiser. From a marketer’s perspective this is an interesting program that if done effectively should help advertisers reach new au Read More

One of the amazing things about Twitter, when compared to a LinkedIn or a Facebook, is that it’s core functionality is so simple yet complemented with complexity by hundreds if not thousands of useful 3rd party apps because of its open architecture and growing ecosystem. Where you don’t really nee Read More

Businesses are expected to increase spending on social media marketing by more than 40% percent in 2011, according to marketing research firms Altimeter and Alinean.

Still, in today’s “age of austerity,” every significant investment requires proof of bottom-line impact and superior value – a con Read More

This does seem to be one of the raging questions in the social media world. Leaving aside, for the moment, of post quality – what is the optimum number of daily posts for a Facebook business page?

Before you answer – keep in mind that once most of your fans have liked you they rarely come back t Read More

When I started my agency, it started out as an organic SEO shop. Soon I realized that there were quite a lot of people who were consulting with organizations large and small about how to optimize their own sites and properties, there were black, gray, and white hat strategies who were offering e-bo Read More

With the new year comes new budgets, projects and social media goals. Many new businesses will be hopping on the social train. The question is how long will they last? Will they make it to their destination? Bigger question is do they know their destination?

Top 12 Reasons Why Businesses will Fa Read More

Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. Building a brand through social strategies doesn’t happen overnight – it requires a sustained commitment using effective strategies for engagement and relationship building.

This holds Read More

“How do I create the perfect blog post?”

That question by a young student stopped me in my tracks. After all, is there such a thing? I had to dig deep on this question and turned to the qualities of my favorite bloggers to find some common themes. They seem to fit for me — leave a comment and Read More