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Through December we’ve run an informal series on social media in 2011 – trends and developments that we are witnessing at FreshNetworks with our work with clients across Europe. Social media budgets are set to rise across Europe and they are not just in marketing or communications functions. The re Read More

The debate and discussions about measuring social media, and those about social media ROI, often focus more on what can be measured than on the value that social media is creating for a brand. Over the last few years as brands have been experimenting with social media this is not unexpected. When w Read More

In April of this year, a colleague (Michael Brenner) and I began discussing the idea of creating personal blogs to share our insights and experiences surrounding the topic of marketing. After doing some keyword research and checking URL availability, we agreed upon creating “sister blogs”. After Read More

As a social media advocate I often discuss adding value to the conversations, to the communities or to the relationships. I guess I assumed everyone already knew what the term means and how it applies to them until I started to get questions from people.

So what exactly is adding value and how? Read More

Double coupons have their place in the aisle and in the wallet. But when it comes to reaching today’s smart, time-strained shopper, it is the two-for-one force of retailers and CPG companies, partnering to understand the whole of her needs, that delivers the most effective campaigns.

Think about Read More

Measuring the effectiveness of social media campaigns has been quite a hot topic over the last few years. One of the biggest objections business leaders make about the medium is the difficulty to measure success. Is that really the case?

Using analytics and other measurements, we can get a solid Read More

2010 was the year social media moved from cutting edge to mainstream (right?). And what a wild ride it has been. While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about:

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Earlier this year I decided that I had to get a new carry-on luggage bag. The one I had wasn’t holding up well and really didn’t offer much in the way of functionality. So I started doing some research online for a suitable bag that offered the space and features I wanted, but that still looked g Read More

I just read a great blog: Why your social media initiatives will fail in 2011 by Adam Kmiec. It got me to thinking (very dangerous) about the root of what drives social media – content – and why so much of it stinks. So, I came up with a few reasons why:

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“Winning isn’t everything; it’s the only thing.” You can either attribute this quote to UCLA Bruins football coach Henry Russell “Red” Sanders at a Cal Poly San Luis Obispo physical education workshop in 1950. Or you can credit the passage to American football legend, Vince Lombardi, who is on reco Read More