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At SEER, many of our clients already had a Google AdWords Account they were running internally or one that was managed by a different agency when they come to us. Having inherited and analyzed many of our clients past accounts, below are the top 10 most common mistakes I see being made by both individuals and agencies alike Read More

Whether or not you manage your paid search campaign internally or through an ad agency, one of the hottest topics for debate is what approach should be taken in regards to brand keywords. One of the most common questions from marketers is, “Why would I want to pay for traffic from brand keywords when I rank high organically for these terms?”. In order to help answer this question, below are four reasons to include brand and trademark keywords in your paid search campaign Read More

Flowtown, a company that offers businesses a social media platform for engaging consumers across the internet, and NetProspex combined forces to create a list of the top 50 most social companies in the US. The list, named “NetProspex Social 50”, was developed by looking at the social network usages of employees and ranking the top companies by overal social media activity. The score is based on the average number of friends/connections across the major social networking sites and the average number of tweets, user following and followers per employee Read More

Social Media has become a hot topic for marketers and currently much of the success is being seen in the B2C space. To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing Read More

Social Media has become a hot topic for marketers and while several B2C marketers have had success, mistakes still occur. Here is a list of 6 common mistakes Read More

The online social medium no longer connects people with long-lost friends; Facebook is moving to bring the advertiser directly to the consumer. With new implementations in its program, Facebook has linked the information in user profiles to various groups. Facebook’s new advertising system expands behavioral targeting. The advertising world now has a stronger position in reaching their target audience Read More

Fox’s Glee is fast becoming a television phenomenon and a tremendous marketing vehicle for advertisers as well as the show’s own products (i.e. soundtracks, concerts, etc). This could not have come at a better time for Fox as American Idol (a ratings juggernaut and an ad revenue “cash cow” for the past several years) has begun to see a decline in ratings Read More

For more than a decade Michael Jordan was the ultimate brand ambassador and helped shape the image of companies such as Nike and Gatorade. He resonated across all demographics and as his success on the basketball court grew, the brands that he represented became synonymous with winning too Read More

Back in 2006, one of the first online marketing campaigns that I worked on was for an up-start healthcare company. This new company was bringing to market a new healthcare product, Fem-V (a test for bacterial vaginitis). The company engaged us to handle the website design and paid search campaigns (who better to be a part of this than a twenty-something year old male). Read More

Recently, I have read and participated in many conversations on the new optimism spreading through B2B Marketing organizations. In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. But now, we are seeing a whole new class of converts Read More