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Social media is becoming widely adopted by businesses of all sizes, yet one of the biggest struggles has been calculating the ROI of these campaigns. In response to this struggle, Syncapse, a global leader in digital consulting and measurement with a focus on social media, has released a report that dives deep into the data. Read More

John Mayer has established a huge social media presence and successfully built an enormous online community through the combination of his own website and social networks such as YouTube, Twitter and Facebook. What makes him stand apart from others is the way that he uses these tools to connect with his fans. Below is an overview Read More

As a marketer it is important to be a lifetime learner and keep up with all of the latest trends in the industry. Fortunately, the internet is filled with a plethora of resources focused on every topic imaginable (SEO, PPC, Social Media, PR, etc). However, the availability of all this information presents a challenge as there is only so much time in the day to sort through it all. To help make things easier, below is a list of the top marketing blogs to add to your reading list. Read More

Whether you are at an established company or at a startup the pressure on you as a marketer to deliver is immense. To make matters more challenging it is likely that your marketing budget has been cut. Every dollar you spend is questioned for ROI and in most meetings you are asked about developments in social networking, customer service and online reputation management because it is in the press and tantalizingly promises high return at low cost Read More

Does this sound familiar? You’ve opened your online business, stocked it with stellar products, and have unleashed great marketing campaigns to drive traffic. Only problem is your abandoned cart rate is too high while conversion rates are abysmal. I can see you pulling your hair out and screaming, “Why is this happening?”

The answer could be that your ecommerce site isn’t fully optimized to boost conversions. Despite all of your efforts, if you haven’t proactively built your site to address potential customer concerns, your online business could be missing out on easy sales. Read More

On May 10th a bug caused every Twitter account to display the dreaded “0 Followers”, causing millions of users to panic and contemplate their own “Twitter existence”. People wondered if they would be forced to start over and if they did, would they take the same approach with their profile and strategy. Now a month later, I ask you to wonder what would happen if you woke up tomorrow and found yourself with a million followers. How would you react? Would you be thrilled or would you be in a state of panic? How would you engage with your new found audience? Would you do anything differently? Read More

On June 9th, Jeremy Victor of Make Good Media presented his tips for building a B2B community on Twitter, which I believe are also applicable for the B2C community and even individuals simply looking to create their own personal brand. Before getting started it is important to define “community”, which Jeremy did by describing it as “a like minded group of people that share common interests, feelings, situations and experiences.” Twitter provides an excellent channel for marketers as it is “a real-time information network powered by people from around the world” who are interested in discovery and communication Read More

Lead Gen. CPA. CPL. Per Inquiry. Performance marketing. Affiliate marketing. Co-Reg. These are all terms that describe pay-for-performance marketing relationships—where you pay third party companies for each lead they send you. They drive significant volume for call centers and other direct marketers, but more often than not, you end up paying for leads that don’t convert well. Why Read More

Seattle’s Best Coffee recently revealed a redesigned logo that has received a very cold reception. A poll from The Seattle Times revealed that nearly 74 percent of over 2,000 respondents thought Seattle’s Best Coffee should “try again.” Most of the complaints over the design were that it felt to simplistic. In response, the company stated that it was never the intention of the new design to be highly overstated. According to a company spokesperson, the “logo has to live in all kinds of environments” and hopefully will become the universal sign for good coffee one day Read More

Great news, your boss has selected you to create and manage the company’s new social media initiatives. Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” and then quickly thereafter “how do I get started?” First off, it is important to note that social media is not synonymous with Twitter or Facebook. According to Duct Tape Marketing, social media is the use of technology combined with social interaction to create or co-create value. Second, similar to any other marketing campaign, you must start by defining your target audience and then setting specific objectives that can be measured. Read More