How your customers and potential customers perceive your brand directly impacts your bottom line. Here are six questions to help you ensure your brand is more engaging and appealing.
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CateCosta submitted the following stories to BizSugar
Six questions to position your brand effectively in the mind of your customers
Posted by CateCosta under MarketingFrom http://www.startupsmart.com.au 3600 days ago
The 15-Minute Social Media Audit Everyone Can Do
Posted by CateCosta under Social MediaFrom http://blog.bufferapp.com 3601 days ago
You can learn a lot from an examination of how you manage (or don’t manage) your online brand. If it helps to think of a social media audit as something else—a marketing mastermind, maybe?—then so be it. Don’t let the word “audit” get in the way of checking in regularly with your social profiles. I
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Which Social Media Accounts Really Matter and Why
Posted by CateCosta under Social MediaFrom http://www.entrepreneur.com 3605 days ago
Don't waste your time messing around on social sites that have no ROI for you. Here's how you can do better at gaining leads on the sites that are perfect for your business.
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Startup Misconceptions: The Question of Competition
Posted by CateCosta under StrategyFrom http://www.catecosta.com 3606 days ago
There are two damaging misconceptions about competition that I see new entrepreneurs believing all of the time, either of which could tank the company (or prevent it from even getting off the ground in the first place). Those two misconceptions are that unless you have a completely new idea, you ca
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14 questions to ask before issuing equity to employees - The Business Journals
Posted by CateCosta under Employee BenefitsFrom http://www.bizjournals.com 3607 days ago
After representing entrepreneurs for more than 20 years, I remain dismayed at both how quickly and how often they issue equity ownership of their business to co-founders, employees, strategic partners, consultants, and vendors.
Overeager entrepreneurs too often use equity as currency without con Read More
Overeager entrepreneurs too often use equity as currency without con Read More
Weekend Read: “Help Me Help You”: Asking for Intros to Venture Investors - The Accelerators - WSJ
Posted by CateCosta under Raising CapitalFrom http://blogs.wsj.com 3608 days ago
Much has been written about what goes into the pitch decks founders write to entice venture investors to fund their startups. But what about the best tactics to catapult yourself into the venture community? How do you go about setting up those meetings if you’re not particularly well networked (or
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The Shocking Truth: Customers Don't Want to Engage With Your Company
Posted by CateCosta under Social MediaFrom http://www.entrepreneur.com 3609 days ago
Made Hot by: deanuk on June 23, 2014 5:09 pm
The conversation around brand loyalty has been on a steady decline since the advent of social media.
Ever since the term "engagement" snuck into the picture, marketers have been blowing smoke about how important it is to regularly engage with customers, touting the untold benefits of regular con Read More
Ever since the term "engagement" snuck into the picture, marketers have been blowing smoke about how important it is to regularly engage with customers, touting the untold benefits of regular con Read More
Why the complainers are your best customers
Posted by CateCosta under Customer ServiceFrom http://www.bizjournals.com 3610 days ago
Made Hot by: justretweet on June 22, 2014 7:35 am
Years ago I saw a study for Travelers Insurance that showed persuading people to complain could be, in fact, the best business move a company could make. Only 9 percent of the non-complainers with a gripe involving $100 or more would buy from the company again. On the other hand, when people did co
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How to Negotiate with Someone More Powerful than You
Posted by CateCosta under Self-DevelopmentFrom http://blogs.hbr.org 3613 days ago
Going into a negotiation with someone who holds more power than you do can be a daunting prospect. Whether you are asking your boss for a new assignment or attempting to land a major business deal with a client, your approach to the negotiation can dramatically affect your chances of success. How
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There Is No Perfect Time To Start Your Company | CateCosta.com
Posted by CateCosta under StrategyFrom http://www.catecosta.com 3613 days ago
A lot of first-time entrepreneurs are perfectionists. They’re still used to being over-achievers in their regular jobs and they’re a little anxious about going out on their own, so they want everything to be absolutely perfect. They hold off until they can find the perfect idea, build the perfect t
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