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BizSugar's contributor of the week: Carolyn Higgins, President of Fortune Marketing Company. We’ve all heard people say that losing a particular job may have been the best thing that ever happened to them. For Carolyn, that is definitely the case!

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Fortune Marketing Company coaches and implements small business marketing ideas and systems that work. Read More

How did Santa become so popular? Here's a list of his brilliant marketing strategies and tips on how your business can become popular like Santa! Read More

Staying in touch with customers during the holidays is the key to increasing sales! Here are 6 ways to stay in touch, increase sales, and create raving fans! Read More

As a small business owner there is always stuff to do. – ALWAYS. My mental to-do list has no end. Taking time off is crucial - and here's why you can feel good about it! Read More

We’re all familiar with the “who-actually-falls-for-this-stuff” SPAM and we all know its complete bogus.
But what about the SPAM that isn’t so obvious? The emails from people we handed a business card to at a Chamber mixer (and did not give permission to be added to their list) or who friended us Read More

Learning what not to say can be more important than knowing what to see in business - and in creating a marketing communication strategy for your business. I watched a commercial for Nutella - the hazelnut spread - and thought of some lessons for small businesses on how to effectively market themse Read More

Choosing to fire a client is never an easy decision. As small business owners, oftentimes we feel compelled to work with whoever will pay us, because for most of us getting a new client is not an easy feat. But continuing to work with a client who is a bad fit is really a disservice to everyone inv Read More

Some say there is no such thing as bad publicity. As a marketer, I have to disagree, especially if you’re Representative Weiner and living up to your last name by acting like one. Overnight, Rep. Weiner has become a joke. Here are four ways you can avoid marketing your small business like a Weiner Read More

There is no magic growth pill to bring you hordes of new customers. No “undiscovered secret” newspaper, magazine, SEO plan, or web advertising package that is going to make your phones ring off the hook. There is no magic pill... Read More