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Written by a marketing strategist and coach who deals with business owners all the time who want to know if Social Media is right for their business. This article outlines the 3 most popular questions business owners have about using Social Media to grow their business and answers them. Read More

As business owners – especially during these tough economic times – we can be tempted to take any job that comes our way. But the fact is we serve one niche, or deliver one product, service or a combination of the two better than any other. In order to serve our customers, our company and ourselves best we need to stay true to that. Read More

Congratulations! Your New Year’s resolution is to get serious about marketing your small business. You already know that email marketing is a fun, effective and inexpensive way to do it. So now you’re tasked with building your email list. Where do you start? Here are 5 tips to get you started Read More

There is no magic growth pill that will bring you hordes of new customers. No “undiscovered secret” newspaper, magazine, or website advertising package that is going to make your phones ring off the hook. No creative and clever ad design or layout that will bring you millions of dollars worth of business. No amount of money thrown at the symptom is going to make you an overnight success. Read More

This article is about a recent visit to a coffee shop and why the author chose one over the other. - And guess what, it had nothing to do with the coffee! It's about the experience that each place offered. So what experience does your small business deliver? Read More