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Have you ever attended a networking event, excited at the prospect of meeting new and interesting people……and left the event with a headache and a hand full of brochures for exotic Acai Berry drinks and other useless marketing junk? Did you feel like you just wasted your time? Read More

Businesses can sometimes unintentionally create confusion, frustration....and even anger in their customers without realizing it.....until it's too late. Read More

They shaped me not only because of what is written in these books, but more importantly, they all changed the way I think, about the way I view business and people. Read More

As a small business owner, do you feel like you’re constantly wasting your marketing dollars?

Join the club.

Although print advertising, direct mail, tv and radio still have some relevance for some industries, for many, it’s a giant waste of time and money. Consumer attention span is getting Read More

optimizing your business website to get found in the search engines is not a quick fix.....it takes time and consistent effort to build authority for your website. Being consistent is key Read More

‘Netnography’ is a term coined by Robert V. Kozinets (BBA, MBA, Ph.D.), an expert on social media, marketing research, innovation, and marketing strategy. The word “netnography” itself comes from “Internet” and “ethnography”. In essence, it is a set of techniques that adapt anthropological research Read More

One of the hardest challenges is competing with nationally recognized franchise chains in your industry. They often bring with them decreased operating costs, group purchasing power and streamlined marketing campaigns. Read More

Are you still giving out boring business cards that look like something your accountant designed for you? If so, it maybe you should get with the times and create a new business card for your business. Read More

What is Open Rate? When you send out an email via an email marketing service like Mailchimp or Constant Contact, they include alot of great analytical data that tracks what happens with each email you send. One of the metrics that they track is the email's Open Rate. The open rate is exactly that Read More

I wanted to introduce you to a lesser known, but awesome service called Crashplan that will not only let you backup your files to their servers "The Cloud", but also lets you automatically backup your files to your own storage device, like an external hard drive. Read More