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What’s you online marketing strategy looking like? If you’re a local business, the local marketing game is set to become an increasingly crowded place.

With the search engines going heavy on providing a localized experience for searchers (most searches have local intent), a local search engine Read More

Does your conversion funnel have more holes in it than Spongebob Squarepants?

You may have finally figured out how to drive leads to your business, but now you can’t seem to seal the deal. Finding and driving qualified leads to your business is only one part of the puzzle, figuring out how to t Read More

Do you have a written employee manual for your business?

If you don’t, it may be costing your business money, and possibly opening up you and your business to potential liability. Read More

Like your business, your website is something that requires planning and effort. Do you want it to showcase your products? Do you want it to drive leads for your business? Knowing what you want to get out of your website is where you should start. Read More

Every small business faces the challenge of advertising their services without breaking the bank. In fact, some small businesses operate with such a small marketing budget that its extremely difficult to get the reach necessary to acquire new customers. Fortunately, USPS offers a direct mailing ser Read More

When we think about growing our revenue, the first thing we often task ourselves is how to get more customers for our business. What about your existing customers? Looking for ways to increase revenue through your existing customers is not only easier, it can be more profitable than spending time Read More

Franchising is a no safer business bet than going out on your own.
Let’s look at the statistics.
According to the Small Business Administration (SBA), in a study of SBA backed small business loans determining failure rates, they concluded,”There is not much difference in SBA loan guarantee failur Read More

Where to spend your advertising dollars can be one of those areas that can drive a small business owner batty.

Marketing and advertising made perfect sense before you started your own business. Some newspaper ads, a direct mail campaign, sprinkled with some clever online advertising….and then y Read More

The day you decide to have a conversation with yourself can be one of the most powerful days in your life.

When it comes to personal motivation, I don’t think anyone has influenced me more than Jim Rohn. In every book I’ve read of his and every presentation I’ve watched him give, there are bite Read More

In 2012, I had just over 1200 people subscribe to my email list. Just under 100 people took the time to respond to my questions. For those of you that did, thank you.

As a small business blog, understanding what small business owners are struggling with in their business helps me to help you…. Read More