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There are thousands of books and hundreds of services available when it comes to understanding the mind of your customer and the reasons that they left you.

But in the end, do you really know why they left? Read More

When you offer no more value to a customer than your competitors do, the only thing you can compete on is price.

As a small business, once you enter that arena, you’re done. Read More

Are you a business owner who feels like your wasting your money on advertising for your business?
If you’re advertising the way it’s always been done, you probably are. Advertising for small business has changed and the old rules from the old guard just don’t work anymore. Read More

Some businesses wish they had “raving fans”, while others go out and make them. Creating a loyal and connected customer base takes work and involves you going out and giving people a reason to connect and engage with your business. Read More

Whether you decide to DIY-it or hire a web designer and developer to help build your website, there are a few things you should watch out for when you get started. The below 5 items are some of the common traps I see new business owners make when they set out to build the website of their dreams. Read More

Whether it’s offline or online, finding places other than your store front to sell your goods can have a tremendous impact on your business. No longer do you have to try to figure out how to get people into your store, you bring the store to them. Read More

No matter what you sell, whether it’s swimming pools or handmade sock puppets, the internet is the perfect place to cast a much wider net than you could ever cast with just your physical store front. Read More

If you’re a business owner, you may have heard that blogging is a fantastic and cheap way to drive customers to your website, to turn yourself into a thought leader in your industry and to actively engage with your customers. All of this is true, if you do it right. Read More

One of the biggest challenges new business owners face is how to market their business without going broke. luckily there are lots of free and low-cost ways to get your name out into the community without spending thousands of dollars on newspaper ads, despite what the newspaper rep tells you. Read More

Just start a business? No clients yet? Congratulations!

Leaving the comfort of a steady paycheck and stepping out on your own is both exciting and terrifying at the same time. When you start your own business, you learn what it means to earn your paycheck, literally. Read More