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Since email marketing is such an essential part of business, I’ve decided that’s where I’ll start. GetApp offers a listing of many of the most popular email marketing apps around. Having never used an email marketing app, I really don’t know what to expect. Read More

Salesforce's Pardot versus ExactTarget: Ensure your friends/fans and followers know who you are on each network and they can connect with you and find your website easily. Read More

Introducing Oktopost's Content Recommendation Engine. Which content does it search for? The content recommendation engine pulls together content as a result of what you’ve been sharing — AND (and this is big) based on the success of your other posts. Read More

After tripling profits three years in a row, Tel Aviv-based business intelligence and big data solution SiSense gets another $30 million in funding. Why? Because math-phobic luddites like me need tech, data and analytics too. SiSense looks to disrupt the business intelligence world by creating ways Read More

Whether you provide a service or build a product, every new development you make should be made with the end user in mind. The ongoing trend is always toward simplicity and mobility. And this day and age, it’s all assumed that you are going to do this very quickly. This is the principle behind Sama Read More

“To ensure the software does what it is supposed to do and that it does not do things that were unintended.” This is the eloquently accurate way that Inflectra collaboration and customer success gurus defined its purpose in its free white paper on “How to Choose a Test Management Tool.” It continu Read More

They called it the Information Superhighway for a reason — information is constantly flowing faster than you can imagine. But no matter how consumable us bloggers try to make it, it’d be impossible for you to consume it all. That makes online courses, particularly in the B2B world, more important t Read More

Do you constantly have inventory on the brain? Don’t feel bad. It’s perfectly normal. Inventory management comes with a ton of responsibility – and for many, it’s a perpetual source of stress! Some kinds of merchandise, such as hardware and cans of Spam, tend to last forever, calling for low invent Read More

No matter your business, if you don’t offer top-notch customer support at every stage of interaction, your business is doomed to fail. We’re convinced that trend will only continue. And we’re not the only ones. More and more investors and stockholders are investing more and more money on their bets Read More

All businesses can use a great video marketing strategy, they aren’t just for pretty products or how to… Whatever you’re offering can be promoted by video and made infinitely more share-able by immortalizing it on film! Any business not implementing a Video Marketing campaign is missing out on a ch Read More