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The traditional roles of sales and marketing have evolved, as technology has shaped and influenced customer buying behavior. Marketing now does more, but that doesn’t mean the role of sales is now irrelevant. Read More

The marketing industry has been upended over the past decade from marketing technology. The result is many businesses focus on tactics and forget about strategy – with disastrous results. Read More

How many of us wake up and ask ourselves how we can offer LESS than our competition? Probably no one – yet that may be the most important question you can ask yourself about your business. Read More

Meaningful digital disruption is not about society adopting new tools or technologies. It’s about society implementing new behaviors. Read More

Businesses of every size need to create exceptional, remarkable marketing experiences for their audiences if they are to have a chance of being remembered. Read More

Most advice from so-called marketing gurus of them aren’t worth a tin of beans. That’s because most of them have little basis in reality and are merely regurgitations of everyone else’s marketing articles with the same hopeless and ineffective ideas. Read More

Your brand communication isn’t just being hijacked. It’s being held to ransom by the perceived quality of your customer experience. The consumer has assumed the role of Judge, Jury – and Executioner. Read More

Companies of all shapes and sizes must evolve from simple one-dimensional slogans or taglines, to multi-tiered, story-based communications. Read More

Many small businesses either fail to align their marketing with a business-related issue, or mis-diagnose the root cause of why their marketing isn’t working Read More

The definition, scope, and size of a market can only be based upon current buyer understanding on what that market represents. If customers don’t understand what your product is, and how it compared to other products, the truth is that you’re in a new market. Read More