KEXINO submitted the following stories to BizSugar

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"Millennials" Aren’t A Real Marketing Segment

Avatar Posted by KEXINO under Marketing
From https://kexino.com 2676 days ago
Made Hot by: maestro68 on August 2, 2017 8:28 am
The myth of the "millennial segment" makes a mockery of just about every principle of marketing segmentation. Read More
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Has Marketing Become The New Sales?

Avatar Posted by KEXINO under Marketing
From https://kexino.com 2705 days ago
Made Hot by: BizWise on July 4, 2017 7:25 am
The traditional roles of sales and marketing have evolved, as technology has shaped and influenced customer buying behavior. Marketing now does more, but that doesn’t mean the role of sales is now irrelevant. Read More
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Marketing Strategy vs Marketing Tactics (Yes they're different)

Avatar Posted by KEXINO under Marketing
From https://kexino.com 2733 days ago
Made Hot by: NolanGreen on June 6, 2017 11:59 am
The marketing industry has been upended over the past decade from marketing technology. The result is many businesses focus on tactics and forget about strategy – with disastrous results. Read More
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How many of us wake up and ask ourselves how we can offer LESS than our competition? Probably no one – yet that may be the most important question you can ask yourself about your business. Read More
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Digital Disruption Is Different From Technology Adoption

Avatar Posted by KEXINO under Marketing
From https://kexino.com 2817 days ago
Made Hot by: blogexpert on March 14, 2017 10:23 am
Meaningful digital disruption is not about society adopting new tools or technologies. It’s about society implementing new behaviors. Read More
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Getting Attention Is Easy. Holding Attention Is Hard

Avatar Posted by KEXINO under Marketing
From http://kexino.com 2866 days ago
Made Hot by: PMVirtual on January 24, 2017 11:26 am
Businesses of every size need to create exceptional, remarkable marketing experiences for their audiences if they are to have a chance of being remembered. Read More
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Stop Listening To Bad Marketing Advice

Avatar Posted by KEXINO under Marketing
From http://kexino.com 2900 days ago
Made Hot by: Webdev1 on December 20, 2016 11:51 pm
Most advice from so-called marketing gurus of them aren’t worth a tin of beans. That’s because most of them have little basis in reality and are merely regurgitations of everyone else’s marketing articles with the same hopeless and ineffective ideas. Read More
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Your brand communication isn’t just being hijacked. It’s being held to ransom by the perceived quality of your customer experience. The consumer has assumed the role of Judge, Jury – and Executioner. Read More
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Companies of all shapes and sizes must evolve from simple one-dimensional slogans or taglines, to multi-tiered, story-based communications. Read More
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Many small businesses either fail to align their marketing with a business-related issue, or mis-diagnose the root cause of why their marketing isn’t working Read More
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