Global brands are setting buyer experience expectations not only for their business - but for yours too.
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KEXINO submitted the following stories to BizSugar
Why Your Business Is Competing With Apple
Posted by KEXINO under MarketingFrom http://kexino.com 4238 days ago
Why Self-Marketing Your Startup is a BAD idea
Posted by KEXINO under StartupsFrom http://kexino.com 4244 days ago
Made Hot by: GraftonToday on September 12, 2012 5:36 pm
Tempted to do some "DIY Marketing" for your startup company in order to save money? Our advice: Don't try it, unless you're ready for a world of pain.
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Business Marketing: You Can't Be Half Pregnant.
Posted by KEXINO under MarketingFrom http://kexino.com 4257 days ago
Your business marketing is struggling because your value proposition is no longer perceived as having the same relevance with its target audience.
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Sales Heroes Can't Prop-Up Product Zeroes
Posted by KEXINO under SalesFrom http://kexino.com 4266 days ago
If your product or service is lacking when compared to the competition, you can no longer just rely on the Sales department to get you through.
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Measuring Social Media Success With The Wrong Tape Measure
Posted by KEXINO under Social MediaFrom http://kexino.com 4266 days ago
Many companies are designing their social media strategies around "Likes" or "ReTweets" instead of against an action or an outcome.
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Customer Lifetime Value: A Marathon, Not A Sprint.
Posted by KEXINO under MarketingFrom http://kexino.com 4266 days ago
Companies need to assess the worth of their customer over the course of the buying relationship - and treat them accordingly.
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The New Definition Of Business Marketing
Posted by KEXINO under MarketingFrom http://kexino.com 4267 days ago
Today, prospective customers value a product’s attributes in numerous other ways then just “does it do what I need it to do.” The way it looks, works, integrates and performs. The experience in buying it, owning it, as well as the quality of after-sales service. In short, today marketing has become
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Marketing Your Business Means Simplifying Your Business
Posted by KEXINO under MarketingFrom http://kexino.com 4271 days ago
Today's business marketing requires simplifying more than communication. It means simplifying the entire customer experience.
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