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More than half the American work force is now comprised of Gen Y, or Millennials as they’re also called. Having this in mind, it makes absolute sense to ensure your marketing plan is targeting this demographic. In saying that, you’d be surprised to find that most small businesses are either not tar Read More

Customer service in any business is crucial, and an integral part to the survival of your business. Displaying high quality customer service in E Commerce can be challenging, as almost everything is done online, and you haven’t got the day to day advantages of being able to deal with your customer Read More

If you dread Monday mornings, wish you had more freedom or wish you had more time, then know that you are not alone. Unfortunately most people go through life thinking that they will get to their ‘goals’ later, however the fact that they don’t put pen to paper, and actually deconstruct and breakdow Read More

Planning your next holiday can be an amazing experience, however it can also be a little stressful, and at times even overwhelming; and that’s just the planning stage. When travelling, lots of small things can add up and make from what was supposed to be something simple and exciting, into a more l Read More

The entrepreneurial journey can be a lonely one; you are surrounded by people with thoughts of failure as taboo, by people who don’t accept taking risks, and by naysayers saying “See! I told you it won’t work!”. Staying motivated through tough times can be difficult, and you will like all entrepren Read More

Contrary to popular belief, we generally decide with emotion.

Now you may be thinking “Well hang on, I always make logical decisions?”. Now that may seem correct, however it isn’t generally the case. You see, the way our brain is programmed is that we make a decision based on emotions, and then Read More

When you’re logged into Facebook, what drives you to like, comment and share posts? Your friend puts up a picture of her young daughter; why are you inclined to ‘like’ this image? Little do we know when browsing Facebook, that there are many psychological factors moving in the background, which cau Read More

Growing your LinkedIn profile is important in business; the more people you get linked in with, the more you are only two or three people away from; potentially being able to connect with millions of people.

LinkedIn is very much like a search engine. The more people you’re connected with, the h Read More

Growing your LinkedIn profile is important in business; the more people you get linked in with, the more you are only two or three people away from; potentially being able to connect with millions of people.

LinkedIn is very much like a search engine. The more people you’re connected with, the h Read More

As a business owner, it can be very frustrating each time Facebook brings out an algorithm change, which then in turn changes the reach of each of the articles or posts you share on your page. Fortunately though, businesses like BuzzFeed have shown us time and time again that if you follow the righ Read More