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We put a lot of hard work into the content we publish. It takes planning, loads of time, and sometimes a lot of courage too. Unfortunately, much of that effort is wasted because we often publish our content in one place, share it a few times, and just dust off our hands hoping for the best. Read More

It’s no secret that gaining new customers by way of referral is one of the most cost-effective ways to grow a business. Not only is it cheaper to acquire new customers this way than through advertising or other methods, but referred customers also tend to be a better fit for your style of doing bus Read More

Today I’m wrapping up the mini series we have been going through that is all about warming your readers up. We have been talking about how to take readers from being completely unaware of who you are or cold to being fully engaged with you or warmed up. Read More

It’s time to take user onboarding seriously. Most apps have some semblance of onboarding since they don’t want to throw new users into the deep end of their product. But too often, the answers to users’ questions are buried in an IKEA-esque manual somewhere deep in the product rather than where (an Read More

With more than 500 Google algorithm updates made on average each year, how can a site owner build an SEO strategy that stands the test of time? Read More

For the last few years, “mobile first!” has become the mantra among savvy digital marketers. But a mobile first approach seems to be more of an ideology than it is a standard in digital design. Recent research shows that marketers still invest in mobile as an afterthought or as a bolt on to more ma Read More

Different types of content play different roles in your marketing strategy. They help your business in different ways. Here at Copyblogger, we’ve been successfully using these four types of content for more than a decade. Read More

This guide is for newbies who are new to blogging and experienced bloggers who wish to bring their blog one step further. Starting a blog is dead simple. But mastering the art of blogging is another story. Read More

When it comes to price, customers want to know two things: what they’ll pay, and what they’ll get in return. But too many SaaS companies overcomplicate their pricing pages.
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To help you stay up to date with social media, here are some of the news items that caught our attention. Read More