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Planning an email marketing campaign for your business can be a pain. Working on one campaign after another could be tedious, that you’ll be tempted to take the easy way out. You can hear the little devil whisper: “Segmentation? Just blast your email to everyone!” Don’t do it. Read More

Most hard projects are won by pro teams that tested lots of tools. We did that for you and we will share it with you. Read More

Reddit, Inbound and Bizsugar are social bookmarking sites that have thousands of users visiting everyday.

Here is how you can use them to attract traffic to your site.
1. Be a valuable member of the community
2. Start conversations and discuss your content with users
3. Get upvotes to make y Read More

I realized the other day that my business wouldn’t exist if it wasn’t for content curation.

When I was working for other companies, figuring out my place in the marketing world, it became clear that I also needed to work on my personal brand (regardless of how much I disliked that term at the ti Read More

The logo is one aspect of a company’s commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Read More

Marketing technology (martech) stacks are all the buzz right now, especially following the Stackie awards given out at the MarTech Conference recently. There were some excellent visualizations of what technologies companies use and how they categorize them within different stages of their funnel. Read More

When working in a startup company, you cannot expect to do only one task. Sooner or later, you will be assigned related or tangent tasks or both to cope with the growing business. Develop a workflow early on to help you get as much work done without getting burned out. Read More

Is your ecommerce store working yet? Are you getting the eyeballs to your product pages and converting them into sales? There are countless ways to transform your ecommerce store into a sales magnet. Read More

Perhaps you already feel like you have a good handle on the little details of email marketing, like writing subject lines, creating opt-in forms for your site, and setting up your welcome message. Read More

We’ve covered relentlessly how influencer marketing can help a brand extend the life of its social campaigns. But how do you find influencers? Read More