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Psychology is the cornerstone of all marketing – especially the psychology of persuasion.

Unfortunately, some marketing has evil potential. Think of cigarette ads of yesteryears or those Facebook ads where a digital marketing agency is guaranteed #1 on Google. Read More

I want to tell you a story about two women.

One is my hairdresser and the other is my massage therapist.

Of the two, I have a stronger connection with my massage therapist. Read More

$35 billion in sales is generated annually using email.

For each ~$1 spent on a given email campaign, the Return On Investment equaled ~$38 in 2017.

At Process Street, we know email is a popular, practical and powerful way to connect with people. When done right…
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You must have gone through a plethora of books, guides, and blogs to find the right inspiration and the proper set of instructions to convert your mediocre writing into something phenomenal. Read More

Google Maps users will soon be able to view their flight and hotel reservations directly from the mobile app and use augmented reality to direct them as they travel on foot. These new features are part of Google’s expanded Maps offerings aimed at travelers. Read More

Self-service knowledge base, chat bots, voice calls - there are many ways to augment your customer engagement strategy, but they all strive to the same outcome: improving the customer experience. Read More

A team that works well together is far more capable of reaching their goals than one that is plagued by discord and dissent. Bringing a group of people together to work on a common goal isn’t always as simple as hiring the best people for the skills that are needed. Personality traits, communicatio Read More

To talk of project management skills and how applicable they are to Cyber security, we must first admit that the job of a CISO and every security-team member of an organization, which is ensuring that businesses and organizations objectives are executed securely is a PROJECT. Read More

There are tons of moving parts in any growing business. Here's how we define a workflow management system and how it will help you drive success.
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Do you know why your content marketing strategy is not working? I do. Most likely – you don’t have any. Or your content is so crap nobody wants to read it. Read More