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In this branding case study, we see how David Ogilvy positioned Saab as a winter car so successfully the theme continued for over 60 years. Read More

Yes. Just 5 little words can help you achieve anything. I’ll explain…

5 years ago, I found myself unhappy at my job. It’s not that working is bad. I just didn’t like what I was doing and I needed a change. And I knew if I didn’t make a change fast, I wasn’t going to make it.

And that’s why I Read More

An app without stickiness is nothing. Someone downloads your app--woohoo!--they tinker around for a minute or two--yay!--and then they go back to Facebook.

What have you gained? Not a lot. Read More

The truth of the matter is that if you’re not willing to push, there will be no movement. However, without a plan the movement will be short lived as you crash into a ditch. Read More

Podcast coach Gordon Firemark helps lawyer-podcasters get good sound without lots of time, expense or headache. Read More

The holiday season is fast approaching and it’s never too soon to get a leg up on holiday marketing.

Who can forget the WestJet Christmas Surprise video that surpassed all expectations and went viral on social media two years ago? With the constant expansion of social platforms and capacities, t Read More

Help me. I’m on a laptop running Windows 8 right now.

Like many others, I hate it and think it’s the worst operating system since the not-so-distant Vista.

If I didn’t have to use it, I might be able to appreciate for a second that Microsoft made a bold design decision that actually ended up Read More

Benjamin Brandall showcases his journey to dramatically improve email click through rates. Learn from his mistakes and his successes. Read More

Listen to Vinay Pantakar as he talks about business education, importance of E-Myth to him and also the Lean Start Up.
Read More

Not all companies have adjusted to the idea of blogging, and many are resilient. Thanks to several new studies, the benefits of blogging are out in the open. Read More