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...Sadly, what I see way too often are posts about “a new listing” or “another home sold.” Who exactly do these topics attract? How do these posts convince someone that a Realtor is qualified and experienced? How do these articles help someone make a sale? Read More

As a consultant I review sites and determine what isn’t working, what is, what needs to be done, how the site is doing on search engines, etc.

What I discover a lot of the time is that many business owners are not real clear about what exactly Internet marketers do, but they have paid for many c Read More

I am not the most experienced person out there, but I have enough experience to have learned to watch out for particular warning signs from those that are reaching out to me for work.
Sadly, I learned these warning signs from dealing with difficult clients. So, I want to share some tips t Read More

Like every other social media / content strategist out there, I have Moz’s blog in my RSS feed and I follow them on Twitter. They come up with some pretty nifty content all the time, and at least for me, are the most trustworthy source for SEO information out there. I’ve always held them in high st Read More

Ready to feel kinda old?

Facebook has been around for 10 years this month. (I KNOW.)

And on the occasion of the social network’s big decade milestone, it seems appropriate to take a closer look at some of the changes that have been taking place at Facebook since our last roundup.

Read More

As an editor, I see some common issues that often make articles too hard to read or simply unusable. The sad thing is that there is great information in the articles, but there are problems that would take an editor too long to fix. Let’s look at some of these common problems I see and some tips fo Read More

The growing importance of high-quality content (or at least the greater awareness of its importance) has created something of an issue for small business owners of all kinds. But what about those of us who create content for a living? If you’re like me and my partner—still relatively new, wearing l Read More

It's critical to create content that appeals to your various audiences, meets their needs, and converts to sales. Today I am going to discuss using your clients for ideation. Read More

“Content marketing” is a phrase everyone is throwing around, but few are excelling at. There is a lot of content being generated, but the quality, focus, and targeting is lacking. This is good news for you, though! The odds are your competitors are not really effective with content marketing and yo Read More

Today I am going to rant a bit about 6 common things I see businesses doing that make them look stupid to those that see them on Facebook. I don’t want to attack anyone in anyway; I just want to help someone avoid making themselves look bad. Businesses, on Facebook it is easy to unlike a business o Read More