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This is the next step in the Excel for Noobs series. If you missed the first one, check out how to make format your data, organize it in a table and create a simple bar graph. This tutorial will go over conditional formatting! Read More

I have been debating with myself for over a week on whether or not it would be a good idea to write this post. I am not into outing people or methods, but with the recent penalties to blogs for links and the potential for businesses to lose money I feel like I can make a bland statement and perhaps Read More

t has been a busy couple of weeks and there has been a lot of big news for our industry, and anyone else that uses the Internet. There is news about Facebook, Twitter, Adwords, a new conference and of course Heartbleed! So let’s jump in and see what has been happening. Read More

If part of your job is to write on a regular basis, there will come a time when you just go blank. Or, you will have so much to do that you just can’t get your brain to write the way you want it to. And, sometimes even coming up with an idea is extremely difficult. There often comes a time when you Read More

I know that not all businesses have the money to hire someone to create content for their pages, though I highly recommend it. If you cannot afford someone or just don’t want to pay someone, there are a few things you can do to make the content on your company’s pages better. Read More

I didn't even know about the canned responses option ...But, what if we gave you a simple way to more effectively use a tool you already have at your disposal? What if we told you the tactic would take less than 10 minutes a week, but has been shown to be one of the most effective content marketing Read More

used to love the word “niche.” It was so obvious to me that if you wanted to succeed with limited resources, you needed to find a sector of the market with few competitors. You needed to find a unique topic that you could be better than anybody else at. That way, you would be fighting a downhill b Read More

This article is based on some of the concepts I presented at Pubcon New Orleans 2014. I was looking at social and community from a more therapeutic perspective and this article is going to offer social media management tips from that perspective as well.

I think these recommendations are differe Read More

f you are representing a large brand how do you appropriately handle representing them on social media? This presentation discusses how to look at social media communication therapeutically, how to know your audience, how to focus on the people while protecting the brand, how to define your own out Read More

Everyone thinks managing social media for a brand is easy, but it really isn’t. I think it can be made easier if you do a few things first. The ideas in this article were inspired from my presentation at Pubcon NOLA 2014, Social PR Therapy. Read More