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5 Funding Tips to Help Your Online Business Function Smoothly

Since the tech boom of the 1990s, online business has become, well, big business. From auction selling sites to full blown websites, there are myriad ways to earn money online. Many people, perhaps yourself included, are looking to ma Read More

The phases of brilliant web design and development are quite similar to creating a plan for a new product or creating a brief. Great planning is essential for great web design. Read More

Dominate the digital customer experience by adding self-service options like customization tools.

A European telecommunications company found that 70 percent of existing customer-service contacts could be delivered through digital solutions, and automation lowered their unit’s costs by 30 percen Read More

Audience buying, search, social, content marketing… almost all of today’s modern marketing techniques are built on the new gold currency of our era: branded data. Read More

The massive 160-page PDF covers everything from the purpose of Search Quality Rating to browser requirements, ad blocking extensions, website reputation and more. Whether you rely on Google search traffic or not, you should scan through this document to learn more about this largely unknown feature Read More

Even though you optimize like crazy for keywords and keyword groups, don’t overlook another powerful, although somewhat mysterious, Google ranking factor: user behavior.

True to form, Google has never explicitly said that searchers’ behavior influences the way your web pages rank. But company ex Read More

The holiday season is officially here, which means millions of consumers will be pulling out their wallets (or purse) to buy those “hot” gifts. As a small business owner, you should capitalize on the holiday shopping trend by creating a sound online marketing strategy. Doing so will allow you to re Read More

Paid search and PPC: a super accessible beginner’s guide

Presenting a guide purely for the individual just entering the crazy world of search marketing.

This will hopefully touch on all the various elements you might hear uttered in the same breath as paid search, taking in such puzzling acro Read More

With Small Business Saturday taking place this weekend and Christmas, Chanukah, and other winter holidays following closely on its heels, retailers are pulling out all the stops to get traffic to their websites, footfall into their stores, and, most importantly, dollars into their registers.

We Read More

So you’ve deliberated, cogitated and digested to the point that your performance marketing strategy is like a finely oiled machine.

Spend goes in at the top and leads and sales come out at the bottom.

You can plan your marketing budgets down to the nearest penny and just open your laptop to w Read More