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Are you looking for free or low-cost marketing tools that will dramatically change how you market online?

This week at MarTech Europe, Matt Lerner, Distro partner for 500 Startups in London, shared 10 of the best marketing tools that his organization’s growth hackers use for marketing.

500 St Read More

Have you noticed one or more links displayed underneath a website listing in Google’s search results?

Known as “sitelinks,” they are commonly found in popular, high-traffic listings. But what exactly is the purpose of these links? And how do you change the Google sitelinks that appear for your w Read More

Digital spending now dominates marketing budgets, according to a report by Econsultancy in partnership with Oracle. Seventy-seven percent of companies are spending more on digital marketing in 2015, an increase of 8 percent from the previous year. Most of this increased spending is going toward con Read More

The topic of website rankings is probably the single most written about subject for online marketers. With so much content readily available online discussing tips on how to rank your site better, I still find 9 out 10 small businesses are left wondering why their competitors are outranking them in Read More

If you’re new to the ecommerce industry, I’ll let you in on a “little” secret. There’s an 800 pound gorilla in the room that is nearly impossible to take down.

Its name is Amazon, and it’s the largest online retailer in the western hemisphere.

It’s safe to say that all online shoppers are fa Read More

It is the dream of any video marketer to have content that goes viral. One contagious video clip can change the course of a company’s trajectory. But how does this happen? The following tips offer ways for marketers to resonate more with their audiences and lead to more engagement: Read More

Bounce rate is defined as the percentage of visitors on a website or webpage who leave without accessing a second internal page. A bounce can occur when a visitor exits his or her web browser, clicks the “back” button, times out, or clicks an external link. Generally speaking, a high bounce rate is Read More

It’s no secret that backlinks play an important role in where and how websites rank in the search engines. Google, Bing, Yahoo, and even the second-tiered search engines all use backlinks as part of their search ranking algorithm. But not all backlinks are made equally, which is why it’s important Read More

It’s not surprising that what people are saying about your business online can dramatically affect its prospects.

But despite the importance of customer reviews, many businesses still struggle to get their customers to say nice things about them and their products or services.

While some comp Read More

Keeping up with small business social marketing techniques and trends can be time-consuming. There are thousands of blogs that you could follow, to get advice. The problem lies in deciding which ones best suit your needs.

Here are nine blogs that I believe qualify as the “best” due to their cont Read More