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With those millions of adults checking their phones an average of 150 times daily, studies show, marketers have a potential 35 billion opportunities each day to get a mobile message through to their intended audience.

Mobile has become the dominant way the world connects. Research shows that som Read More

Obtaining backlinks from authoritative, relevant sources can prove essential in boosting the search ranking of a website. But did you know that low-quality backlinks can have the opposite effect by lowering a website’s search ranking – or worse, having the website removed from Google’s index altoge Read More

In May, the new Google Search Console (GSC) Search Analytics Report was made available.

This release, followed by debut of the Search Console API, made it easier than ever to take advantage of Google’s own measurement of your site’s movement in SERPs.

Unfortunately the Search Analytics Report Read More

Optimizing a website to rank for a specific keyword or phrase is hard enough, but it’s even harder when the keywords are related to geographic locations. Unfortunately, though, many small business owners need to rank for keywords such as this, as it yields the highest conversion rates.

So, how c Read More

Fans who are willing and able to dedicate their own time to support a brand online, or in person.

Advocates are 83% more likely than others to share information about products with their network.

But how does a brand get regular fans of its work to shift from a passive consumer of informatio Read More

Storytelling may be the most overused buzzword in marketing today, applied to everything from brand films and SlideShare decks, to Facebook posts and Vines. Companies are “storytellers” and consumers are being spun a yarn, whether they realize it or not.

The application of the term storytelling Read More

Within the art comes a lot of human decision-making fueled by data, intuition, or speculation.

Quality of data, degree of intuition and amount of speculation can determine a digital marketing campaign’s success.

But let’s face it, there are some bad habits that exist despite our best form Read More

What? Readers aren’t here for my articles…

By now, it’s old news that the majority of Internet users are not here for the articles. When Slate asked Josh Schwartz, a data analyst from ChartBeat, to look at how users scrolled through Slate’s articles, he found that within a few hundred words, mor Read More

Still struggling to generate any sizable amount of traffic to your website?
You can publish the most informative, well-written content in your respective niche, but it’s going to help unless people actually see it. The good news, however, is that you can increase traffic to your website by followi Read More

Goal Types

Google Analytics lets you define four different goal types:

Destination. A specified web page loads. Most commonly, this is the “thank you” page at the end of an ecommerce transaction but could also be the page that appears once a site visitor submits a contact form for a lead Read More