BizSugar.com › User › Pixel_pro › Submitted

By some estimates, upselling and cross-selling is responsible for generating more than a quarter of online retail revenues.

When it comes to the where of trying to entice customers to spend more than they originally intended, sellers have a number of options and each offers a variety of potentia Read More

Most webmasters upload images to their website or blog without taking the time to properly optimize them. Even if the image “looks” fine, tweaking just a few basic elements can prove helpful in encouraging higher search rankings while promoting a better experience for the end user.

So, what’s th Read More

“Micro-moments occur when people reflexively turn to a device — increasingly a smartphone — to act on a need to learn something, do something, discover something, watch something, or buy something,” Google said.

Local business owners can capitalize on this mobile-inspired, micro-moments trend by Read More

What is upselling?

Upselling is when you persuade a customer to buy a more expensive item or upgrade a product or service to make the sale more profitable.

It’s something all online businesses should consider. As with cross-selling, not attempting to upsell when the customer is already in a Read More

Make Your Website More Trustworthy With These Elements

Do visitors trust your website? You can’t expect to run a successful online business if visitors are uncertain about your website’s intentions. Thankfully, however, there are simple ways to create a more trustworthy website, which we’re goin Read More

Whether you're looking to boost sales, create stronger brand awareness, build a strong following, or just make your business known on the web, Facebook Ads can help. The social media giant originally launched its advertising platform in 2012. Since then, it has grown into the most popular and effec Read More

Google is increasingly valuing ‘quality content’ when it comes to search rankings, according to a new report.

This isn’t exactly news to most marketers, but the way in which Google determines quality is evolving.

According to the study, positive signals such as the amount of time spent on a Read More

Or how about this? Same lunch, same friends, same phone ringing. But this time the caller ID shows that it’s your mom or someone you know well, and with whom you are happy to speak. Do you answer it? Most likely, you do.

Whether or not you answered the phone had everything to do with who the cal Read More

Achieving a top search ranking for your website’s target keywords isn’t always easy. The difficulty is certainly magnified if you make one or more of the following SEO mistakes. Read More

Whether you’ve only recently started considering your own business endeavor, or you’ve been running a small company for some time now, chances are that you’ll have heard of a few crucial terms, such as SEO and “web citations.



Regardless of what you might automatically assume, a citation isn Read More