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Still struggling to generate traffic on your website?

You can spend countless hours writing content and building the “perfect” site, but it’s all for nothing unless people actually see it. So that’s why today we’re going to discuss some of the best ways to attract visitors to a website. Read More

If you have a website for your business it is more important than ever to understand how search engines work so you can improve your online visibility and, just as importantly, avoid being penalized for breaking Google’s webmaster guidelines.

To the uninitiated Google can seem to move in strange Read More

It takes a lot of effort to convince consumers to trust your website, but it’s essential that customers feel secure when they enter their card details.

There are a number of ways to make your site more trustworthy. Some of are more important for newer e-commerce sites, while others still apply t Read More

In the aftermath of Google’s infamous Panda and Penguin updates, webmasters are more hesitant than ever to build backlinks, fearing it could have a negative impact on their site’s search ranking. While certain off-site practices that violate Google’s webmaster guidelines may lower a site’s ranking, Read More

Local businesses, non-profits, and municipalities can effectively use infographics to:

Share the results of a whitepaper or study;
Pique the interest of a reporter;
Explain a complex concept in a visual format;
Illustrate your company’s experience or product evolution;
Dr Read More

A best practice is to begin with a “mobile-first” design strategy. Thinking about your mobile website first, and then adding extra content and imagery, will force you to develop a site that is usable on both small and large screens.

Here are five principles to keep in mind when considering mobil Read More

I recently read a blog post in which the author claimed, “The days of gaming Google are over.” What an absurd statement. If you are an SEO, gaming Google is what you do. As long as Google uses algorithms to serve up search results, there will always be a way to exploit it. The polite term that we u Read More

We’re all under pressure to create compelling content that is good enough to attract links. But creating that of quality can be time consuming and expensive. Video interviews with recognized experts in your industry are a terrific and affordable way to create outstanding content with the potential Read More

Landing pages are designed for one basic purpose: to generate conversions. This may include selling a physical product, selling a digital product, generating leads, or even attracting email signups. You can improve the conversion rate of your landing page by following the tips listed below. Read More

Understanding Google search – the Webmaster guidelines, the PPC platform, the relentless algorithm updates, and so on – is part of the job description for those of us in the digital marketing field.
Small business owners didn’t sign up to be online marketers – but they are. Thousands of digital ma Read More