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Lately I’ve been hearing some horror stories related to Adwords PPC budget management. While spending under budget can sacrifice some opportunities, severe overages can be devastating to the advertiser.

To set a proper budget strategy, first let’s examine how AdWords and Bing Ads budgets work. Read More

“Mobile-friendless” is the word of the year for webmasters – well, it’s technically a compound a word. Google announced earlier this year that it had updated its search ranking algorithm to boost the ranking of websites that cater to mobile users. So in other words, if you have a mobile-friendly we Read More

Content duplication is more and more prevalent and can lead to serious search losses, irrespective of who created the original.

Resellers should be particularly vigilant given that they have product listings that will have inherent similarities with other reseller and brand websites.

In this Read More

For today’s search marketers, the content expansion process has created an overwhelming obsession with fresh content. People have been working under the impression that producing fresh content is the only way to really help websites succeed.

However, the downfall of these surges in an already fa Read More

Amongst all the arguments and proclamations that SEO is dead or dying, the assertion that all that is required is great content has been a popular one.

To a certain extent, it has some value. At least, as far as the intention goes. I’d much prefer that sites concentrating on creating content tha Read More

Pay-per-click (PPC) has revolutionized the way in which businesses promote their products and services. No longer are brands forced to buy bulk banner space on websites. Using PPC platforms like Google Adwords and Bing Ads, they can create custom ads while targeting specific keywords that are relev Read More

Eric Meyerson, global director of consumer marketing at Eventbrite, speaks to ClickZ about how the introduction of content marketing helped the company reach consumers in far away places.

Eric Meyerson, global director of consumer marketing at ticket and registration platform Eventbrite, has dev Read More

Data is the backbone of a good content plan. By analyzing what it shows, marketers can fuel content and get optimal results.

Every marketer and their dog has heard that saying “content is king” but what is the best way to analyze the data behind that content to ensure it really does get the thro Read More

What’s the best way to influence a C-level marketer? Given their creative predilections and busy schedules, strong content is a good bet. Here are five tips for doing so. Read More

In Larry Kim’s article, “Attention Keyword Hoarders: You Need to Delete 98 percent of Your AdWords Keywords – Here’s Why,” he begins by talking about an AdWords account that’s bidding on 273,000 keywords, but only gets impressions on 3,372 of them, which is about 1.2 percent.

Here’s a graph he u Read More