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Trends in Digital Storytelling for Search and Social Media

How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your digital marketing strategy. Read More

The number of people who like your Facebook Page is a direct measurement of its success. The more likes it receives, the greater the engagement. And with a large number of followers, you’ll have an easier time promoting your products and services on Facebook. But convincing users to like a Facebook Read More

Local businesses know they have to post on social networks frequently, to stay engaged with fans and followers. However, it is a task that often gets put on the back burner or, worse, overlooked entirely. Using a social media calendar can help alleviate this problem.

Below, I discuss what a soci Read More

I’ve often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. In my case, this has normally been blogs and publishers’ sites, but the principle applies generally.

Here are several suggestions for ways to keep visitors from leaving y Read More

Here’s a fun fact that will make you feel old: October 23, 2015 marked the 15-year anniversary of Google’s pay-per-click (PPC) advertising network. Since then, the search engine giant has made countless changes to Adwords, enhancing the service for the millions of business owners and marketers who Read More

Over the years, what makes a positive user experience and what will drive conversions has changed dramatically.

10 years ago, banner ads were all the rage and offers for a free laptop actually drove customers towards a particular brand. Today’s online customers are much more sophisticated. They Read More

Corporate sponsorships are essential to raise company awareness and to enhance your digital marketing efforts. Here we take a look at three companies leading the way in the digital marketing industry and how they do it. Read More

Are you rolling out a new marketing plan or looking to give your current one a face-lift? Columnist Steve Olenski outlines 10 steps to help you connect with customers and foster leads. Read More

With the holiday season fast approaching, there’s no better time than now to optimize your online store for a higher conversion rate. Last year, U.S. consumers spent $53.3 billion in online holiday sales, up from $46.55 billion in 2013. Analysts predict this year’s holiday season will have even hig Read More

E-commerce is a multi-billion dollar industry that continues to grow larger with each passing year. Of course, there are several key advantages to selling products online as opposed to locally, such as reduced overhead, greater reach, and more marketing options. If you are thinking about launching Read More