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It’s estimated that nearly one in four people worldwide are active users of social media. Brands that fail to utilize this tool as part of their marketing strategy will get left in the dust by their competitors. So if you’re struggling to generate (or maintain) a presence on social media, we have s Read More

As an industry, we’re at a major crossroads.

Ninety percent of consumers say their buying decisions are influenced by online reviews, yet seven out of 10 US and UK consumers have questioned their trustworthiness. This is a problem.

Consumers have a basic right to trust the reviews they read o Read More

That’s kind of a loaded question, but if you’re just starting out with Adwords how do you know which Adwords campaign type is right for you?

Google Adwords

When advertising using Google Adwords, one of the many decisions you’ll have to make is choosing a campaign type. There are several diffe Read More

Optimizing your landing pages is absolutely essential to boosting your conversion rate — the number of website visitors who ultimately become your customers. A landing page is a specific web page on which your prospects “land” after clicking on one of your ads.

Each landing page must be congruen Read More

It feels like we’ve just barely ushered the kids back to school, but the faint sound of “Jingle Bells” is already wafting through the air. Thanksgiving? An afterthought.

Some brands are already airing holiday-themed TV spots or putting holiday decorations on display in-store. The holiday season Read More

Backlinks play an important role in where and how websites rank in the search engines. Google, Bing, Yahoo and even some of the smaller second-tiered search engines use them as a ranking signal. If you are hoping to optimize your website for a higher search ranking, though, you should focus on acqu Read More

What are ‘Nofollow’ Links and Do They Offer any SEO Benefit?

If you’ve performed any search engine optimization (SEO) work in the past, you may have come across the term “nofollow” being used to describe backlinks. Some webmasters and marketers avoid these links altogether, assuming they offer l Read More

I love free guides and ebooks on the topic of social media marketing. I have an entire Google Drive folder full of them that I update consistently and share with my team. Here are 11 of my favorites, to share with you.
2015 Social Media Tactical Plan

This planning guide helps you document goals Read More

Are These Contributing to Your Site’s High Bounce Rate?

A high bounce rate is a serious problem that webmasters must address. Unless your website serves as a “gateway” to another website, you should work to keep your bounce rate as low as possible. Today we’re going to reveal some of the most co Read More

For publishers, few topics are as pressing as the rise of ad blockers.

And for good reason: ad blockers are disrupting publishers’ ability to monetize their content through the model that was largely responsible for fueling the rise of online publishing in the first place.

With the industry c Read More