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Google Adwords Introduces New ‘Customer Match’ Targeting

Wouldn’t it be great if you could target specific users with pay-per-click (PPC) ads based on their email address? Well, this may soon become a reality thanks to a new feature that’s being added to Google Adwords. Read More

What position do you want your business to appear in search engine results pages (SERPS)? Number one? All of them? Alright calm down, you megalomaniac.

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But then, if you don’t rank first on the SERP of Google… wait… if yo Read More

Do your content marketing efforts need a boost? Contributor Wojtek Mazur discusses how to identify and court influencers to help amplify your message. Read More

Creating a sense of urgency in the customer’s mind can be a great way to increase online conversions. There are a number of ways to do it: a cut-off time for free delivery, a message advising that stock levels are low, or limited time sales promotions.

Here are some great examples of e-commerce Read More

Most business owners are already well aware that they need a mobile-friendly website.

It’s no longer simply the information provided by a site that matters to prospective customers and to Google, it’s how that information is presented.

Poor presentation, as well as a dearth of information, ca Read More

An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines.

And yes it is a rather nebulous term. Read More

Part of my job at Econsultancy is collating digital marketing stats from across the web each week, and one of the most frequently cited points is that a rapidly increasing share of total online activity is happening on mobile devices.

This trend towards mobile is set to continue in the coming y Read More

Who doesn’t like a deal? Who doesn’t like to pay less than what everyone else is paying for the exact same item?

Coupons have been in existence since the dawn of the Modern Age and for good reason – they work.

This is no less true, and perhaps even more so, in the Ecommerce Age. Using coupon Read More

Is your website failing to gain any real traction with visitors? Lack of engagement is a serious issue that will cost you traffic and ultimately sales. If visitors aren’t “engaging” on your website, you simply won’t generate sales or leads. So, how can you make your website more engaging? Read More

Google says there are now more searches using mobile devices than on desktops, including laptops. And last April, with its “Mobilegeddon” deadline, Google forced us to ensure that our websites were mobile-friendly.

We know our website needs to adapt to a mobile environment, but how do we make su Read More